Rover - one of Britain's fine cars - advert, 1937
A rather striking advert from the 1937 official guide to Coventry for one of the city's many important car manufacturers. Rover had been founded in Coventry - as Starley & Sutton in 1878 manufacturing bicycles, moving into motor manufacturing in 1904 when the marque was introduced. Along with many Coventry companies the works was destroyed during the WW2 blitz and post-war the company relocated to the nearby Solihull 'shadow' works they'd used since 1940. At this time they introduced the Land Rover, alongside their upmarket saloon cars - and since then although the marque of Land Rover survives that of the parent company, Rover, and the company itself has vanished - part of the massive changes int he ownership of the UK motor industry. The model seen here is I suspect the late '30s "Rover 16".
Rover - one of Britain's fine cars - advert, 1937
A rather striking advert from the 1937 official guide to Coventry for one of the city's many important car manufacturers. Rover had been founded in Coventry - as Starley & Sutton in 1878 manufacturing bicycles, moving into motor manufacturing in 1904 when the marque was introduced. Along with many Coventry companies the works was destroyed during the WW2 blitz and post-war the company relocated to the nearby Solihull 'shadow' works they'd used since 1940. At this time they introduced the Land Rover, alongside their upmarket saloon cars - and since then although the marque of Land Rover survives that of the parent company, Rover, and the company itself has vanished - part of the massive changes int he ownership of the UK motor industry. The model seen here is I suspect the late '30s "Rover 16".