Triumph Motor Company advert, 1937 - from the Coventry offical guide
The Triumph Car Company had its origins in the Coventry bicycle industry and its origins went back to 1885. They progressed, through motor cycle production that was boosted by the First World War, into motor car manufacturing in the 1920s. The Depression of the 1930s saw the motor bike side of the business sold off in 1936 and the car company struggled through to bankruptcy in 1939 with the following year seeing the Holbrook Lane works destroyed by bombing. In 1944 the marque was purchased by the Standard Company and the production of the merged company stabilised, although the company passed into the ownership of Leyland Motors in 1960, and so became part of the BLMC combine in 1968. The name continued to be used until the 1980s when it was dropped - the 'badge' passing to BMW with the purchase of the Rover Group in 1994. Oh what a tangled web we weave!
Triumph Motor Company advert, 1937 - from the Coventry offical guide
The Triumph Car Company had its origins in the Coventry bicycle industry and its origins went back to 1885. They progressed, through motor cycle production that was boosted by the First World War, into motor car manufacturing in the 1920s. The Depression of the 1930s saw the motor bike side of the business sold off in 1936 and the car company struggled through to bankruptcy in 1939 with the following year seeing the Holbrook Lane works destroyed by bombing. In 1944 the marque was purchased by the Standard Company and the production of the merged company stabilised, although the company passed into the ownership of Leyland Motors in 1960, and so became part of the BLMC combine in 1968. The name continued to be used until the 1980s when it was dropped - the 'badge' passing to BMW with the purchase of the Rover Group in 1994. Oh what a tangled web we weave!