Reverse Chocolate
The tradition (created entirely by the candy companies) in Japan is for women to give men chocolate on Feb 14, then men give women cookies on March 14 (White Day). Morinaga tried to get men to start giving chocolate back by advertising "Reverse Chocolate" with their regular brands packaged with reversed labels.
Personally, I wonder if this wasn't an idea for how to make the most of a printer's error.
Reverse Chocolate
The tradition (created entirely by the candy companies) in Japan is for women to give men chocolate on Feb 14, then men give women cookies on March 14 (White Day). Morinaga tried to get men to start giving chocolate back by advertising "Reverse Chocolate" with their regular brands packaged with reversed labels.
Personally, I wonder if this wasn't an idea for how to make the most of a printer's error.