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Be noticed!

Look, bright orange! These bikes are showing up to brighten the grungy streets. That must be one flashy ride.

 

I was not sure what these bikes meant, popping up across the city. They are a supposedly a clever marketing campaign by Windmill Developments which bought the shoreline sites of the old Domtar plant in order to revitalize the prime riverfront of Ottawa Gatineau. The bikes have a sign zibibike, supposedly referring to the name "Zibi" which was chosen for the new development.

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Uploaded on April 11, 2015
Taken on April 10, 2015