kathysierra
Why They Don't Upgrade
The Upgrade Curve..."I clawed my way over the suck threshold, and I never, ever want to go back."
It's rarely about the new version's dollar cost, it's about the emotional cost of having to climb that curve again... especially once we've gotten comfortable and efficient at the current/old version.
If you want me to upgrade, you better tell me two things: a compelling reason to risk plummeting back to the suck zone, and a simple acknowledgement that you understand what I'm giving up to go with the new version.
Make that three things: show me how you'll get me through it as quickly as possible, and with less bloodshed and humiliation. Community helps... enlist your most passionate users to help the rest of us poor mortals make the leap.
Why They Don't Upgrade
The Upgrade Curve..."I clawed my way over the suck threshold, and I never, ever want to go back."
It's rarely about the new version's dollar cost, it's about the emotional cost of having to climb that curve again... especially once we've gotten comfortable and efficient at the current/old version.
If you want me to upgrade, you better tell me two things: a compelling reason to risk plummeting back to the suck zone, and a simple acknowledgement that you understand what I'm giving up to go with the new version.
Make that three things: show me how you'll get me through it as quickly as possible, and with less bloodshed and humiliation. Community helps... enlist your most passionate users to help the rest of us poor mortals make the leap.