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Commodity Fetishism - Sneaker Campout

1. In a first approach, commodity fetishism is 'a definite social relation between men, that assumes, in their eyes, the fantastic form of a relation between things'. - Slavoj Žižek

 

nosubject.com/Commodity_fetishism

 

2. We as the people place the value on certain commodities. This can be a very dangerous thing, however it is imperative to our everyday lives.

 

3. I picked a picture of a group of sneaker enthusist that are camping out for a pair of rare sneakers. Most are going to resale the pair of sneakers for 4 or 5 times more than they bought it for. They litterally camped out for nearly a week, missing school and work. It is a perfect example of modern day Commodity Fetishism.

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Uploaded on May 2, 2009
Taken on May 1, 2009