MUSE Chair
BRONZE: Royal Tyrrell Museum Distance Learning-Promotional Video
The popularity of the Royal Tyrrell Museum's Distance Learning Program, launched in September of 2006, has grown exponentially in a short period of time. With a suite of videoconference programs available for students of all grade levels, throughout Alberta, across North America and beyond its success just kept increasing. Much of this growth was attributed to the promotion of the program through videoconferencing websites, word of mouth referrals, and repeat participants.
The challenge soon became, however, how to sell videoconferencing programs to a market of teachers unfamiliar with the technology, while at the same time distinguishing the Museum's offerings from those of other content suppliers. Thus we created the Distance Learning Promotional Video with its goal being to give new audiences the familiarity and confidence to try this facet of the Museum's educational programming, or at least videoconferencing in general. The video is intended to offer a brief overview of the program, the Museum's philosophy on videoconferencing, what's required to connect and encourage teachers to book a program.
Prior to the creation of the video, the Museum offered to conduct information sessions through videoconferencing for teachers to address any logistical questions or concerns. More often then not these sessions resulted in teachers booking future programs – however each connection took much of the Museum staff's time to arrange and deliver. This video seeks to serve the same purpose as the information sessions, but in a much more efficient and consistent manner.
The Distance Learning Promotional Video is an excellent fit for the Museum's marketing repertoire, particularly for the Distance Learning Program as its medium for programming is entirely digital. The video is available online through both the Museum's and Alberta Government's websites, numerous video conferencing community websites, YouTube, and through personal distribution of DVD copies at conferences and events.
BRONZE: Royal Tyrrell Museum Distance Learning-Promotional Video
The popularity of the Royal Tyrrell Museum's Distance Learning Program, launched in September of 2006, has grown exponentially in a short period of time. With a suite of videoconference programs available for students of all grade levels, throughout Alberta, across North America and beyond its success just kept increasing. Much of this growth was attributed to the promotion of the program through videoconferencing websites, word of mouth referrals, and repeat participants.
The challenge soon became, however, how to sell videoconferencing programs to a market of teachers unfamiliar with the technology, while at the same time distinguishing the Museum's offerings from those of other content suppliers. Thus we created the Distance Learning Promotional Video with its goal being to give new audiences the familiarity and confidence to try this facet of the Museum's educational programming, or at least videoconferencing in general. The video is intended to offer a brief overview of the program, the Museum's philosophy on videoconferencing, what's required to connect and encourage teachers to book a program.
Prior to the creation of the video, the Museum offered to conduct information sessions through videoconferencing for teachers to address any logistical questions or concerns. More often then not these sessions resulted in teachers booking future programs – however each connection took much of the Museum staff's time to arrange and deliver. This video seeks to serve the same purpose as the information sessions, but in a much more efficient and consistent manner.
The Distance Learning Promotional Video is an excellent fit for the Museum's marketing repertoire, particularly for the Distance Learning Program as its medium for programming is entirely digital. The video is available online through both the Museum's and Alberta Government's websites, numerous video conferencing community websites, YouTube, and through personal distribution of DVD copies at conferences and events.