Eudoxia Smithereens
Goofy ad proposes a dubious mechanism for male-pattern baldness
Ad from April, 1934 issue of "Real Detective, headed "WHY MEN GO BALD: Science Finds New Way to Remove Germ Cause and Activate Dormant Roots to Grow New Hair. (Read Free Offer)"
The body text says: "A germ called "Flask Bacilla of Unna" gets deep into the scalp skin in many cases of abnormal hair deficiency, causing a most dangerous type of dandruff. It clogs up pores and hair follicles, causing itchy scalp, falling hair and prevents dormant hair roots (papilla) from growing new hair. The germ is seldom suspected. Washing and shampooing and use of tonics, ointments and lotions don't remove the cause. They merely cleanse and treat the surface and roll off the outer skin like water rolls off the back of a duck. No wonder baldness is increasing.
Now a new discovery enables people who have dandruff, falling hair, thin hair and baldness to harmlessly remove the congested, thin outer layer of scalp skin. This permits opened pores to breathe in air, sunshine and absorb a penetrating, stimulating scalp-food to activate the smothered dormant hair roots and grow new hair. It is the most sensational discovery in the history of falling hair and baldness. It is all explained in a new treatise called "GROW HAIR," showing "anatomy of your hair" and tells what to do. This treatise is now being mailed FREE to all who write for it. Send no money, just name and address to XXXX. If pleased, tell your friends about it."
(It's SCIENCE!!)
Goofy ad proposes a dubious mechanism for male-pattern baldness
Ad from April, 1934 issue of "Real Detective, headed "WHY MEN GO BALD: Science Finds New Way to Remove Germ Cause and Activate Dormant Roots to Grow New Hair. (Read Free Offer)"
The body text says: "A germ called "Flask Bacilla of Unna" gets deep into the scalp skin in many cases of abnormal hair deficiency, causing a most dangerous type of dandruff. It clogs up pores and hair follicles, causing itchy scalp, falling hair and prevents dormant hair roots (papilla) from growing new hair. The germ is seldom suspected. Washing and shampooing and use of tonics, ointments and lotions don't remove the cause. They merely cleanse and treat the surface and roll off the outer skin like water rolls off the back of a duck. No wonder baldness is increasing.
Now a new discovery enables people who have dandruff, falling hair, thin hair and baldness to harmlessly remove the congested, thin outer layer of scalp skin. This permits opened pores to breathe in air, sunshine and absorb a penetrating, stimulating scalp-food to activate the smothered dormant hair roots and grow new hair. It is the most sensational discovery in the history of falling hair and baldness. It is all explained in a new treatise called "GROW HAIR," showing "anatomy of your hair" and tells what to do. This treatise is now being mailed FREE to all who write for it. Send no money, just name and address to XXXX. If pleased, tell your friends about it."
(It's SCIENCE!!)