Francis Estrand-Cartier
03FrancisEstrand04depth
I took this picture from inside a coffee shop in San Francisco. I loved the humoristic effect that the juxtaposition of these 2 signs created. When I took the picture, the focus was going all the way from the foreground to the background and I knew that this picture, like all my pictures, will go through PhotoShop (PhotoShop, magical word!) The only difference between Background, middle ground and foreground was the over exposure of the middle ground. I color corrected the sign that was pinkish and gave it a whiter colder look. I also gave more body to the middle ground by darkening with the "level" tool and added a small but visible "radial blur" to guide the viewer from the foreground to the background. I masked the "RITE AID" sign to protect it from the radial blur and emphasized the contrast to revive the red color to emphasize the "danger" or unhealthiness of the situation and/or message.
03FrancisEstrand04depth
I took this picture from inside a coffee shop in San Francisco. I loved the humoristic effect that the juxtaposition of these 2 signs created. When I took the picture, the focus was going all the way from the foreground to the background and I knew that this picture, like all my pictures, will go through PhotoShop (PhotoShop, magical word!) The only difference between Background, middle ground and foreground was the over exposure of the middle ground. I color corrected the sign that was pinkish and gave it a whiter colder look. I also gave more body to the middle ground by darkening with the "level" tool and added a small but visible "radial blur" to guide the viewer from the foreground to the background. I masked the "RITE AID" sign to protect it from the radial blur and emphasized the contrast to revive the red color to emphasize the "danger" or unhealthiness of the situation and/or message.