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Day 57/365: MADE IN DETROIT - The "e" makes it fancy!

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Towne Club first started selling its soda in the mid-1960s in its own retail outlets in Detroit, known as "pop centers". It was an affordable alternative to bigger brands such as Coca-Cola and Pepsi, and often sold well in Detroit's poorer neighborhoods. The pop centers offered many different flavors of soda pop than was typically seen in grocery stores and was bought by the case which was wooden and held 24 glass bottles. People would enter the store grab a wooden crate and walk around to the various stacks of "pop" around the warehouse looking store. Customers would also bring back the empty bottles and cases and start all over again.

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Uploaded on March 8, 2010
Taken on March 7, 2010