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Piccadilly Circus: 1967

This is a Kardorama Ltd postcard showing the view in Piccadilly Circus looking northeast towards Coventry Street on the right and Shaftesbury Avenue on the left. It is 1967, the height of the swinging 1960s and the London Pavilion is showing the Michelangelo Antonioni film “Blow Up”. The film starred Sarah Miles, Vanessa Redgrave and David Hemmings as the archetypical 1960s photographer caught up in a murder that he may have accidentally photographed. The film ran at the London Pavilion from 16th March until 6th April 1967. On the Leicester Square side of the London Pavilion is an advertising area which had long been monopolised by Australian produce, in this case the “Woolmark” is shown, the trademark was designed by the Italian graphic designer, Franco Grignani in 1964 for the Woolmark Company Private Ltd, it has since been inherited by Australian Wool Innovation Ltd. AWI Licenses the trademark to affiliated vendors as a certification mark that the product conforms to a set of standards which include being made of pure new wool. One of the London Transport buses is carrying an advertisement for “Queen Anne Scotch Whisky”. The blended Scotch Whisky was first produced in the 1880s by Hill Thompson & Co Ltd, it was named after the British monarch who was on the throne during the unification of Scotland and England in 1707. In 1970 the company became part of the Glenlivet Distillers Ltd and later part of Seagram and is now owned by Pernod Ricard, the whisky is now very hard to come by.

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Uploaded on July 22, 2018
Taken circa 1967