Leaflet Research I

BRIEF FOR PROJECT 6:

Design Foundry & Kolorcraft Promotional Information Leaflet.

 

Design Foundry & Kolorcraft are the clients. They have commissioned your ‘agency’ to design and produce an innovative new promotional brand information leaflet. This leaflet is aimed at providing quick and easy to offline access to Design Foundry & Kolorcraft information for brand communication to customers, clients, suppliers, and new employees visiting the two sites. The leaflet must illustrate the stage by stage design - production processes and other key elements of brand information and services at both companies.

 

Using the range of information you have gathered. The creative team (you) will design the innovative leaflet. The clients Design Foundry & Kolorcraft have specified that the leaflet must have 4 main potential outcomes:

1) Be innovatively designed and styled.

2) Also be functional to carry/take away/ and read/refer to on the move.

3) Clearly and accurately communicate the Design Foundry and the Kolorcraft brand.

4) Incorporate a flow chart graphic/visualisation of the Design Foundry design & Kolorcraft print production processes.

 

Done