1971 33"x20" 7Up UnCola "Don't Be Left Out In The Cola" vintage poster by Milton Glaser (Push Pin Studios era) #7Upvintage

[4/14/14: NOTE: another copy of this same image in this same size has recently been acquired that is in very slightly better condition. Therefore, this particular copy is offered on eBay or via a private transaction (preferred method) - - - SOLD - - -. Contact me via FlickrMail if you are interested in owning one of only 4 known copies (3 are in my collection) of this 1971 Milton Glaser advertising poster. Serious inquiries only. This poster actually has less fading in the brown lower half than the newer one that I am keeping.]

 

- - - 1 OF ONLY 4 KNOWN COPIES. - - -

 

33"x20" poster by Milton Glaser

There is a minor amount of paper loss on the left edge and a stain in the bottom left and bottom right corners.

This was folded at some point and it was displayed stapled to a wall in the Midwest for decades so there are small holes in all 4 corners, but I'd say it fared exceptionally well considering the circumstances.

The dimpling pattern you see up close is from the pegboard vacuum table used during the photo shoot. Being much smaller than the billboard panels I built the device for, the suction was higher which caused the temporary dimpling.

 

An ad like the one the original owner would have used to order it can be seen in the link below (Design #9 in the yellow poster offer from 1972.). This image was listed as available in all 4 sizes. Original cost: for this small size was $0.75. The subway or bus stop size was $1.50. It's escalated to $1,500 since then:

www.flickr.com/photos/30559980@N07/5809333595/in/set-7215...

www.dpvintageposters.com/cgi-local/content.cgi?sc=3

 

Although VERY RARE, other copies of this poster do exist in more than one size. At this time I only know of two 60"x36" and two 33"x20" copies total anywhere. Three of the 4 are in my collection.

60"x36" version ($1.50 in 1972) of the same image (with more info):

www.flickr.com/photos/30559980@N07/7951119176/in/photostream

 

These color renditions are very close to the actual poster.

 

TV ad on YouTube opening with this image:

www.youtube.com/watch?NR=1&v=WkaPrAGX4dQ

 

Learn more details about giant 7Up UnCola billboards and posters like this in my "7Up Billboard" set (right, or link below):

www.flickr.com/photos/30559980@N07/sets/72157623502964435/

 

The artist was Milton Glaser who co-founded Push pin Studios. In March, 2014 he issued the promotional poster for the final Season 7 of Mad Men (see my other photos). Documentation that this image was done by Milton Glaser: www.miltonglaser.com

See page 59 for verification:

www.glaserarchives.org/fa/mgfa.pdf

He also created the famous "I [heart] NY" logo 6 years after this illustration along with a long list of other accomplishments.

www.youtube.com/watch?v=Ck3MRdeph5o

 

Another album on Flicker of Glaser's sketches for 7Up (posted by Milton Glaser Design Study Center and Archives):

www.flickr.com/photos/mgdsca/sets/72157649197849840

 

Here's a page from an early 1970's magazine showing a billboard version of this image pasted on a wall:

www.flickr.com/photos/30559980@N07/5343730408/in/set-7215...

 

Please let me know if you have have any UnCola images. I am always interested in expanding my collection or trading away extra copies. Please provide me a "first look" at any UnCola posters you might be about to market in return for my research, purchase & sharing of these images.

 

3/8/14: Here's the only other 7Up UnCola billboard that was done by Milton Glaser - "Like No Cola Can":

www.flickr.com/photos/30559980@N07/13024755023/in/set-721...

 

Done