btreat
1971 33"x20" 7Up UnCola "Don’t Be The Last To UnCola" vintage poster by Pat Dypold (FOR SALE) #7Upvintage
- - - FOR SALE - - - I was only after 1 copy and don’t need the extra copies that were in the box this poster came in so they are for sale. $50 with free shipping to USA addresses. Send me a FlickrMail.
Also available are small sets of (4) 34"x21" original "Fallpaper" billboard reproductions printed in 1969 on a rotating basis via my shop on ebay, or contact me directly via Flickrmail (preferred). A few Fallpaper copies are in Near Mint condition, the rest are in perfect MINT, unused New Old Stock (NOS) condition and came to me in recent years still rolled up in their original postmarked Seven Up Company mailing tube . You will also see a variety of other even rarer retro 7Up UnCola posters listed for sale. If my collection contains more than 1 copy, the duplicates may be offered for others to enjoy. I'm also willing to trade for other images from this UnCola series.
www.ebay.com/usr/finishstrong312?_trksid=p2047675.l2559
3/28/11:
33" x 20" "Don’t Be The Last To UnCola” (aka “The Tortoise and the Hare”) vintage 7Up UnCola poster by Pat Dypold.
Mint Condition, New Old Stock (NOS), no defects - - - UNUSED - - -
These color renditions are very close to the actual poster.
The artist was Pat Dypold who free lanced for the J. Walter Thompson [advertising] Company in Chicago. She did most of this body of work after forming her own independent studio and did the bulk of the other 7Up outdoor ads (billboards). Her signature is under the tortoise's right foot along the edge of the path (see adjacent photo). My research indicates that this was originally illustrated in 1971 based on "DES [design] Numbers" on the rear of a billboard of the same image. It was meant to appeal to younger audiences of the late 1960’s and 70’s. She also did a minimum of 6 of the 14 images in the yellow 1972 Poster Offer linked below, including Designs #2, 7, 8, 10, 11 & 12 - plus many other later posters. Artists, well known or not were invited to submit artwork for the campaign which was then reviewed anonymously by the client.
Although Peter Max's name seems to be associated with ALL of the 7Up UnCola artwork, in fact, he did NONE of it. He was not invited to submit rough drafts because JWT chose to contact only up and coming artists of the day. They didn't want any artist's notoriety to overshadow the product itself and Max was already more well known. I can also substantiate that because I've cataloged most of the artists' names for over 53 major UnCola images as a hobby.
The Seven Up Company was based in St. Louis at the time. Two other photos in the set show the original shipping box & label from Universal Printing Company, 1701 Mackland Avenue, St. Louis, Missouri 63110, direct to the Seven-Up Bottling Co., 12201 Beech-Daly Rd., Detroit, Michigan 48239. This box was produced by Bennett Paper Corp. of St. Louis, MO, Job No. 74-1090 (see other photo in set) which I believe dates the actual printing of these poster images sometime between 1974 and 1977 at the very latest when the UnCola ad campaign switched to the “UNdo it” slogan. The address on the box also pre-dates the Zip+4 postal program of 1983. 1971 is also a likely printing date when the image was fresh and the box number has nothing to do with the date. It is my assumption that this poster, and the others that accompanied it in the box were sent to the bottling company to display in stores to promote 7Up. Having never been removed from the box or exposed to light until now, they are still in PERFECT, UNUSED, MINT condition, other than suffering from being tightly rolled up for over 4 decades. Repeatedly rolling the opposite way corrected the curl in a few hours. There are no burns, stains, thumb tack holes, rips, strips of tape, frayed edges, folds, fading, fingerprints or flaws! This is an authentic, traceable representation of late '60s, early 1970's pop art advertising.
The Tortoise and Hare image in this poster was originally offered for sale directly by The Seven Up Company only in the giant 21’x10’, 30-sheet (12 panels at 43"x59" each) billboard size in 1972. After years of searching, I've never seen or acquired any poster offers for this image in anything other than the billboard size.
Design #10 in the yellow poster offer from 1972.
www.flickr.com/photos/30559980@N07/5809333595/in/photostream
Learn more details about giant 7Up UnCola billboards and posters like this in my "7Up Billboard" set (right, or link below):
www.flickr.com/photos/30559980@N07/sets/72157623502964435/
The fine arts tend to cross pollinate:
The Moody Blues from 1970: www.youtube.com/watch?v=nOZ0eII2WVU
If you have any UnCola billboard posters, please tell me about them. - - RARE - - I only know of 1 billboard owned by someone else and not for sale plus a very small number of other 33x20 copies (but NONE in MINT NOS condition like these) in addition to what has filtered through my collection.
Please let me know if you have have any UnCola images. I'm always interested in expanding my collection or trading away extra copies.
btreat@swbell.net
972-333-3517
1971 33"x20" 7Up UnCola "Don’t Be The Last To UnCola" vintage poster by Pat Dypold (FOR SALE) #7Upvintage
- - - FOR SALE - - - I was only after 1 copy and don’t need the extra copies that were in the box this poster came in so they are for sale. $50 with free shipping to USA addresses. Send me a FlickrMail.
Also available are small sets of (4) 34"x21" original "Fallpaper" billboard reproductions printed in 1969 on a rotating basis via my shop on ebay, or contact me directly via Flickrmail (preferred). A few Fallpaper copies are in Near Mint condition, the rest are in perfect MINT, unused New Old Stock (NOS) condition and came to me in recent years still rolled up in their original postmarked Seven Up Company mailing tube . You will also see a variety of other even rarer retro 7Up UnCola posters listed for sale. If my collection contains more than 1 copy, the duplicates may be offered for others to enjoy. I'm also willing to trade for other images from this UnCola series.
www.ebay.com/usr/finishstrong312?_trksid=p2047675.l2559
3/28/11:
33" x 20" "Don’t Be The Last To UnCola” (aka “The Tortoise and the Hare”) vintage 7Up UnCola poster by Pat Dypold.
Mint Condition, New Old Stock (NOS), no defects - - - UNUSED - - -
These color renditions are very close to the actual poster.
The artist was Pat Dypold who free lanced for the J. Walter Thompson [advertising] Company in Chicago. She did most of this body of work after forming her own independent studio and did the bulk of the other 7Up outdoor ads (billboards). Her signature is under the tortoise's right foot along the edge of the path (see adjacent photo). My research indicates that this was originally illustrated in 1971 based on "DES [design] Numbers" on the rear of a billboard of the same image. It was meant to appeal to younger audiences of the late 1960’s and 70’s. She also did a minimum of 6 of the 14 images in the yellow 1972 Poster Offer linked below, including Designs #2, 7, 8, 10, 11 & 12 - plus many other later posters. Artists, well known or not were invited to submit artwork for the campaign which was then reviewed anonymously by the client.
Although Peter Max's name seems to be associated with ALL of the 7Up UnCola artwork, in fact, he did NONE of it. He was not invited to submit rough drafts because JWT chose to contact only up and coming artists of the day. They didn't want any artist's notoriety to overshadow the product itself and Max was already more well known. I can also substantiate that because I've cataloged most of the artists' names for over 53 major UnCola images as a hobby.
The Seven Up Company was based in St. Louis at the time. Two other photos in the set show the original shipping box & label from Universal Printing Company, 1701 Mackland Avenue, St. Louis, Missouri 63110, direct to the Seven-Up Bottling Co., 12201 Beech-Daly Rd., Detroit, Michigan 48239. This box was produced by Bennett Paper Corp. of St. Louis, MO, Job No. 74-1090 (see other photo in set) which I believe dates the actual printing of these poster images sometime between 1974 and 1977 at the very latest when the UnCola ad campaign switched to the “UNdo it” slogan. The address on the box also pre-dates the Zip+4 postal program of 1983. 1971 is also a likely printing date when the image was fresh and the box number has nothing to do with the date. It is my assumption that this poster, and the others that accompanied it in the box were sent to the bottling company to display in stores to promote 7Up. Having never been removed from the box or exposed to light until now, they are still in PERFECT, UNUSED, MINT condition, other than suffering from being tightly rolled up for over 4 decades. Repeatedly rolling the opposite way corrected the curl in a few hours. There are no burns, stains, thumb tack holes, rips, strips of tape, frayed edges, folds, fading, fingerprints or flaws! This is an authentic, traceable representation of late '60s, early 1970's pop art advertising.
The Tortoise and Hare image in this poster was originally offered for sale directly by The Seven Up Company only in the giant 21’x10’, 30-sheet (12 panels at 43"x59" each) billboard size in 1972. After years of searching, I've never seen or acquired any poster offers for this image in anything other than the billboard size.
Design #10 in the yellow poster offer from 1972.
www.flickr.com/photos/30559980@N07/5809333595/in/photostream
Learn more details about giant 7Up UnCola billboards and posters like this in my "7Up Billboard" set (right, or link below):
www.flickr.com/photos/30559980@N07/sets/72157623502964435/
The fine arts tend to cross pollinate:
The Moody Blues from 1970: www.youtube.com/watch?v=nOZ0eII2WVU
If you have any UnCola billboard posters, please tell me about them. - - RARE - - I only know of 1 billboard owned by someone else and not for sale plus a very small number of other 33x20 copies (but NONE in MINT NOS condition like these) in addition to what has filtered through my collection.
Please let me know if you have have any UnCola images. I'm always interested in expanding my collection or trading away extra copies.
btreat@swbell.net
972-333-3517