btreat
1971 21'x10' 7Up UnCola "Visit Un City" vintage billboard poster by Pat Dypold, version 3 #7Upvintage
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
TWO-OF-A-KIND
This is the billboard that started my collection in 1972. Here's me in front of a few panels tacked up in my off-campus college housing:
www.flickr.com/photos/30559980@N07/9147033177/
21' x 10', 7Up "Visit Un City" vintage 30-sheet UnCola billboard poster.
Learn more details about this, and other giant posters in my "7Up Billboard" set (right, or link below):
www.flickr.com/photos/30559980@N07/sets/72157623502964435/
Original cost: $3.50. The poster was postmarked 9/1/1972. The artist was Pat Dypold who at one time worked for the J. Walter Thompson [advertising] Company in Chicago. JWT orchestrated the UnCola ad campaign. She did most of this work after forming her own independent studio. Her signature is in the bottom right corner. She also did the well known 7Up Butterfly and Bottle artwork and the bulk of the other outdoor ads. An ad like the one I used to order it can be seen here:
www.flickr.com/photos/jasonliebigstuff/2196294461/in/set-...
www.flickr.com/photos/30559980@N07/8203484110/in/photostr...
Collage of (12) panels (2 high x 6 wide) totaling 9'-9" x 21'-1". Each 43" wide x 59" tall thick paper sheet was photographed panel-by-panel on a homemade vacuum table (<$30) and photoshopped together into this 3rd color collage of this design to minimize inconsistent lighting and shadows from folds. Only the 6 far right panels have ever been displayed (in my college housing when first issued). This is the very billboard that my collection evolved from. There is some yellowing from early exposure to acids present in the original cardboard box in half of panels E2 & F2 (who knew?), a few thumb tack holes & regretable masking tape reinforcement behind those corners. The other 6 panels are in mint condition. The colors are really this vivid! This was only printed in this giant "30 sheet" billboard size.
The presence of signatures was a perk to help certain artists establish name recognition. Artists, well known or not, were invited to submit designs that were then reviewed anonymously by the client. Interestingly, those submitted by Peter Max were not picked for the campaign per the art director at JWT.
Around this time, 7Up ads often sold the idea of ice cream floats, perfect for boys and girls to share with two straws on a date.
metv.com/stories/a-history-of-7up-told-through-14-fascina...
If you have any UnCola billboard posters, please tell me about them. Has anyone ever seen another one of these? - - ONE OF A KIND - - To the best of my knowledge, this is the ONLY COPY of this poster in any size that has ever surfaced.
[2012: One other documented billboard has now surfaced]
Billboard and poster offer that expired on 5/31/72 (Design #2):
www.flickr.com/photos/30559980@N07/8202391927/in/photostr...
Billboard and poster offer that expired on 9/1/72 (Design #12):
www.flickr.com/photos/30559980@N07/5809333595/in/photostream
This is the 1st 7Up UnCola billboard image to be processed so far out of about 2 dozen different images in my collection to date. Check back later to see more as they get repaired (if necessary), photographed and photo-collaged together. It takes a while to process thousands of square feet of vintage paper that's almost 5 decades old in my limited spare time. I also have a few duplicates of the more popular billboards.
1971 21'x10' 7Up UnCola "Visit Un City" vintage billboard poster by Pat Dypold, version 3 #7Upvintage
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
TWO-OF-A-KIND
This is the billboard that started my collection in 1972. Here's me in front of a few panels tacked up in my off-campus college housing:
www.flickr.com/photos/30559980@N07/9147033177/
21' x 10', 7Up "Visit Un City" vintage 30-sheet UnCola billboard poster.
Learn more details about this, and other giant posters in my "7Up Billboard" set (right, or link below):
www.flickr.com/photos/30559980@N07/sets/72157623502964435/
Original cost: $3.50. The poster was postmarked 9/1/1972. The artist was Pat Dypold who at one time worked for the J. Walter Thompson [advertising] Company in Chicago. JWT orchestrated the UnCola ad campaign. She did most of this work after forming her own independent studio. Her signature is in the bottom right corner. She also did the well known 7Up Butterfly and Bottle artwork and the bulk of the other outdoor ads. An ad like the one I used to order it can be seen here:
www.flickr.com/photos/jasonliebigstuff/2196294461/in/set-...
www.flickr.com/photos/30559980@N07/8203484110/in/photostr...
Collage of (12) panels (2 high x 6 wide) totaling 9'-9" x 21'-1". Each 43" wide x 59" tall thick paper sheet was photographed panel-by-panel on a homemade vacuum table (<$30) and photoshopped together into this 3rd color collage of this design to minimize inconsistent lighting and shadows from folds. Only the 6 far right panels have ever been displayed (in my college housing when first issued). This is the very billboard that my collection evolved from. There is some yellowing from early exposure to acids present in the original cardboard box in half of panels E2 & F2 (who knew?), a few thumb tack holes & regretable masking tape reinforcement behind those corners. The other 6 panels are in mint condition. The colors are really this vivid! This was only printed in this giant "30 sheet" billboard size.
The presence of signatures was a perk to help certain artists establish name recognition. Artists, well known or not, were invited to submit designs that were then reviewed anonymously by the client. Interestingly, those submitted by Peter Max were not picked for the campaign per the art director at JWT.
Around this time, 7Up ads often sold the idea of ice cream floats, perfect for boys and girls to share with two straws on a date.
metv.com/stories/a-history-of-7up-told-through-14-fascina...
If you have any UnCola billboard posters, please tell me about them. Has anyone ever seen another one of these? - - ONE OF A KIND - - To the best of my knowledge, this is the ONLY COPY of this poster in any size that has ever surfaced.
[2012: One other documented billboard has now surfaced]
Billboard and poster offer that expired on 5/31/72 (Design #2):
www.flickr.com/photos/30559980@N07/8202391927/in/photostr...
Billboard and poster offer that expired on 9/1/72 (Design #12):
www.flickr.com/photos/30559980@N07/5809333595/in/photostream
This is the 1st 7Up UnCola billboard image to be processed so far out of about 2 dozen different images in my collection to date. Check back later to see more as they get repaired (if necessary), photographed and photo-collaged together. It takes a while to process thousands of square feet of vintage paper that's almost 5 decades old in my limited spare time. I also have a few duplicates of the more popular billboards.