1974 21'x10' 7Up UnCola "Rainbow" vintage billboard poster by Robert Abel (original Tron animator) #7UpUnCola

DES #: 71250

 

Posted 12/26/22.

 

- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -

 

Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.

 

Read about the illustrator’s career here:

en.wikipedia.org/wiki/Robert_Abel_(animator)

 

This image was harvested from his 1974 psychedelic 7Up "Bubbles" video:

www.google.com/search?q=robert+abel+7up&oq=robert+abe...

 

You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:

 

www.collectorsweekly.com/articles/collecting-7ups-most-be...

 

flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...

 

www.djfood.org/7up-the-uncola-posters/

 

dangerousminds.net/comments/the_uncola_7up_and_the_most_p...

 

This image:

This is Design 71250 per the rainlap diagram on the rear of top left Panel A1.

I've dated it to 1972 based upon the number "2" as the 3rd digit in the numbering system, but that's pure speculation. Their system changed from very simple to very obscure in the later years (69-x, 70-x, 71-x, 711xxx, 712xx, 73xx, etc.) until some didn't even have numbers at all toward the end.

 

21'x10' vintage billboard acquired in Very Good condition.

It has 12 panels at 43" wide x 59" tall. As of the end of 2022 when this image from the previous owner was posted, it's the last billboard I need to repair, photograph and collage together in Photoshop. Some of the panels will require reinforcing with clear, acid-free scrapbooking tape on the back (only).

 

This is truly ONE-OF-A-KIND. I know of no other copies in any size at this time.

 

The illustrator and their image was NOT featured in a small American Contemporary Graphics booklet from about 1971-72:

www.flickr.com/photos/30559980@N07/albums/72157636886600686

 

This image was NOT featured in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:

www.flickr.com/photos/30559980@N07/albums/72157649999521398

 

This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:

www.flickr.com/photos/30559980@N07/21744527254/in/album-7...

 

This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):

www.flickr.com/photos/30559980@N07/8203486520/in/album-72...

www.flickr.com/photos/30559980@N07/8202391927/in/album-72...

 

This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:

www.flickr.com/photos/30559980@N07/5809333595/in/album-72...

 

This was NOT offered in the “New For 1973” billboard and poster offer that expired on 6/30/74:

www.flickr.com/photos/30559980@N07/15729486025/in/album-7...

 

However, it was offered in a crudely assembled letter sized poster offer hawking the last of the UnCola billboards remaining from this 1977 poster offer:

www.flickr.com/photos/30559980@N07/5343112041/in/album-72...

 

Done