btreat
1969 28.25" x 16.5" 7Up UnCola "Turn Un" vintage billboard poster "Printer's Proof" by Pat Dypold #7Upvintage #OneOfAKind
[Honored to be included in Flickr's "Explore" on 2/7/17]
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
- - - 7Up poster sellers: please contact me before listing any UnCola posters or billboards. Thanks... - - -
If you like what you see, check out my 7Up UnCola poster offerings on eBay: www.ebay.com/usr/finishstrong312
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com):
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
2/6/17: Just arrived is a 28.25" x 16.5" poster that's the ONLY KNOWN COMPLETE COLOR COPY of this image in ANY size. It came from the estate of a 7Up executive. Two other posters in the same size and kind of frames were acquired from the same source and they are both definitely printer's proofs. Unfortunately, this poster was trimmed to just the central image but it's highly likely that the printer's proof markings were removed 48 years ago before being framed and matted.
I also own 4 of the 12 left side panels that make up a partial 21'x10' billboard of this image.
1970 7Up "Turn Un" TV ad:
www.retrojunk.com/commercial/show/26455/7up
The only other instance of this image is a B&W thumbnail image from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
This was the 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 53+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
See the rest of my billboard collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
and read more here:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
The first 5 of 53 billboards were:
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
www.advisory.com/daily-briefing/2018/09/19/coca-cola-cann...
www.retrojunk.com/commercial/show/26455/7up
"Turn-On" was also the name of an ill-fated TV series that was almost pulled before the end of the first (and only) episode finished airing on 2/5/69.
www.youtube.com/watch?v=zny4LxAC0C8
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate gallery showings if you have a space large enough to hold over 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
plus.google.com/+Bradhallart/posts/b72V4JEpSks
1969 28.25" x 16.5" 7Up UnCola "Turn Un" vintage billboard poster "Printer's Proof" by Pat Dypold #7Upvintage #OneOfAKind
[Honored to be included in Flickr's "Explore" on 2/7/17]
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
- - - 7Up poster sellers: please contact me before listing any UnCola posters or billboards. Thanks... - - -
If you like what you see, check out my 7Up UnCola poster offerings on eBay: www.ebay.com/usr/finishstrong312
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com):
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
2/6/17: Just arrived is a 28.25" x 16.5" poster that's the ONLY KNOWN COMPLETE COLOR COPY of this image in ANY size. It came from the estate of a 7Up executive. Two other posters in the same size and kind of frames were acquired from the same source and they are both definitely printer's proofs. Unfortunately, this poster was trimmed to just the central image but it's highly likely that the printer's proof markings were removed 48 years ago before being framed and matted.
I also own 4 of the 12 left side panels that make up a partial 21'x10' billboard of this image.
1970 7Up "Turn Un" TV ad:
www.retrojunk.com/commercial/show/26455/7up
The only other instance of this image is a B&W thumbnail image from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
This was the 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 53+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
See the rest of my billboard collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
and read more here:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
The first 5 of 53 billboards were:
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
www.advisory.com/daily-briefing/2018/09/19/coca-cola-cann...
www.retrojunk.com/commercial/show/26455/7up
"Turn-On" was also the name of an ill-fated TV series that was almost pulled before the end of the first (and only) episode finished airing on 2/5/69.
www.youtube.com/watch?v=zny4LxAC0C8
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate gallery showings if you have a space large enough to hold over 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
plus.google.com/+Bradhallart/posts/b72V4JEpSks