btreat
1969 "# Un In The Sun" by Pat Dypold "O" Gauge (1/48) model railroad reefer car #7Upvintage
Model Railroad "O" Gauge (1/48), aptly named "reefer car" (refrigerated car). Model #701979.
en.wikipedia.org/wiki/Refrigerator_car
This solid feeling car is about 10 1/2" long (11 1/2" with couplings), 2 5/16" wide and 3 1/2" tall. The wheel assemblies are die-cast metal and the boxcar is ABS plastic with intricate detail. The spring loaded doors do open.
I'm still researching the history of these cars and the advertising on them. Decades ago a court ruling supposedly outlawed advertising on the outside of a rail car because companies shipping goods inside the cars were not benefiting from the added revenue of the traveling billboards on the exterior surface.
The manufacturer was MTH Trains, mthtrains.com/ although I found this one on eBay. mthtrains.com/30-78074
The Dr Pepper/Seven Up Co.* licensed MTH to produce this replica model train car in 2008, long before I started expanding my collection of 7Up UnCola billboards. In October I purchased a companion "box car" with the "Right Un" (sunrise) image by [unknown] from the same 1969 - 1975 time period..
www.flickr.com/photos/30559980@N07/31009694985/in/album-7...
Maybe more will eventually be located using any of the other 53+ billboards from The UnCola series. See the other restored billboards in my collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
* = The current owner is the Dr Pepper Snapple Group (www.DPSG.com) which owns rights to 7Up brand in the USA only. PepsiCo, based in NYC owns the brand name everywhere else except in the USA.
1969 "# Un In The Sun" by Pat Dypold "O" Gauge (1/48) model railroad reefer car #7Upvintage
Model Railroad "O" Gauge (1/48), aptly named "reefer car" (refrigerated car). Model #701979.
en.wikipedia.org/wiki/Refrigerator_car
This solid feeling car is about 10 1/2" long (11 1/2" with couplings), 2 5/16" wide and 3 1/2" tall. The wheel assemblies are die-cast metal and the boxcar is ABS plastic with intricate detail. The spring loaded doors do open.
I'm still researching the history of these cars and the advertising on them. Decades ago a court ruling supposedly outlawed advertising on the outside of a rail car because companies shipping goods inside the cars were not benefiting from the added revenue of the traveling billboards on the exterior surface.
The manufacturer was MTH Trains, mthtrains.com/ although I found this one on eBay. mthtrains.com/30-78074
The Dr Pepper/Seven Up Co.* licensed MTH to produce this replica model train car in 2008, long before I started expanding my collection of 7Up UnCola billboards. In October I purchased a companion "box car" with the "Right Un" (sunrise) image by [unknown] from the same 1969 - 1975 time period..
www.flickr.com/photos/30559980@N07/31009694985/in/album-7...
Maybe more will eventually be located using any of the other 53+ billboards from The UnCola series. See the other restored billboards in my collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
* = The current owner is the Dr Pepper Snapple Group (www.DPSG.com) which owns rights to 7Up brand in the USA only. PepsiCo, based in NYC owns the brand name everywhere else except in the USA.