btreat
1969 7Up UnCola "Turn Un" 21'x10' vintage billboard poster by Pat Dypold (partial) #7Upvintage
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Partial billboard, combined with a close-up thumbnail image on the right from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
Only (4) of the (12) 43" wide x 59" tall panels are present. The rest were separated away in 1969 when the seller boldly asked a sign company for whatever they would give him. They just handed him 3 1/3 billboards for free including: "Uncanny In Cans" by John Alcorn (see listing on eBay), Un & Un Is Too" by Kim Whitesides, "Visit Un-derland" by Whitesides and the top left corner of this really trippy "Turn Un" by Pat Dypold.
At least the 4 panels are in perfect New Old Stock (NOS) condition.
This was the very 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 53+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
The first 5 of 53 billboards were:
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
This is #23 in my series of restored (if needed) and posted 7Up UnCola billboards to date. See more of the series in this album:
www.flickr.com/photos/30559980@N07/albums/72157632169912289
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate gallery showings if you have a space large enough to hold up to 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
plus.google.com/+Bradhallart/posts/b72V4JEpSks
1969 7Up UnCola "Turn Un" 21'x10' vintage billboard poster by Pat Dypold (partial) #7Upvintage
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Partial billboard, combined with a close-up thumbnail image on the right from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
Only (4) of the (12) 43" wide x 59" tall panels are present. The rest were separated away in 1969 when the seller boldly asked a sign company for whatever they would give him. They just handed him 3 1/3 billboards for free including: "Uncanny In Cans" by John Alcorn (see listing on eBay), Un & Un Is Too" by Kim Whitesides, "Visit Un-derland" by Whitesides and the top left corner of this really trippy "Turn Un" by Pat Dypold.
At least the 4 panels are in perfect New Old Stock (NOS) condition.
This was the very 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 53+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
The first 5 of 53 billboards were:
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
This is #23 in my series of restored (if needed) and posted 7Up UnCola billboards to date. See more of the series in this album:
www.flickr.com/photos/30559980@N07/albums/72157632169912289
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate gallery showings if you have a space large enough to hold up to 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
plus.google.com/+Bradhallart/posts/b72V4JEpSks