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1972-1977 21'x10' 7Up UnCola "Dog's Best Friend" vintage billboard poster by (Bob Taylor?), National Hot Dog Day 7/23, Snoopy doghouse #7Upvintage

- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -

 

Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.

 

6/5/15 Update: A 2nd copy of this billboard image has just surfaced.

3/21/16 Update: A 3rd copy has surfaced and been acquired.

 

6/11/14:

Design #72287

This billboard was issued between 1972 and 1977 when a poster offer that expired on 12/31/77 expired. The offer had the last 6 images that they had available in their inventory and this was one of them.

 

21' x 10' billboard poster in mint, unused condition.

Consists of 12 panels at 43" x 59" each (6 panels wide x 2 panels tall) photographed separately and then Photoshopped together into this collage.

 

One of several soon-to-be-published 7Up UnCola billboards featuring hot dogs.

See my billboard "album" linked below for more giant siblings from this award winning ad campaign from 1968 until the mid 1970's:

www.flickr.com/photos/30559980@N07/sets/72157632169912289/

 

If anyone can shed light on the artist, please let me know. My speculation is that it was done by Bob Taylor of the J Walter Thompson [advertising] Co. in Chicago (JWT) who was also married to Pat Dypold. Pat did the bulk of the outdoor UnCola ads while working independently. Bob was highly respected by everyone involved with the UnCola ad campaign that I've spoken with. There is also a pattern of outside artists signing their work while in-house creative artists like Bob Taylor and Ed George not signing their creations. The style is similar to another billboard entitled "The Big Un" that can be verified to be by him:

www.flickr.com/photos/30559980@N07/8386017791/in/set-7215...

 

This is only the 11th 7Up UnCola billboard image to be processed so far out of about 2 dozen different images in my collection to date. Check back later to see more as they get repaired (if necessary), photographed and photo-collaged together. It takes a while to process thousands of square feet of vintage paper that's almost 5 decades old in my limited spare time. I also have a few duplicates of the more popular billboards.

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Uploaded on June 12, 2014
Taken on June 11, 2014