btreat
1971 21'x10' 7Up UnCola "The Light Shining Over The Dark" vintage billboard poster by Pat Dypold #7Upvintage
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
ONE-OF-A-KIND. I've never seen a poster offer making this image available to the general public in any size although I now have 3 different sized versions. No other billboard sized copy of this image has ever surfaced. I didn't even know it existed in a billboard size until this showed up although I should have assumed it.
Design #71229. Refer to the captions below my 2 normal sized posters for more information about this image and the artist:
33"x20" version shows Pat Dypold's signature at the very bottom of the girl's white dress:
www.flickr.com/photos/30559980@N07/8080654597/in/set-7215...
60"x45" version was cropped for subway or bus stop installations:
www.flickr.com/photos/30559980@N07/7160711357/in/set-7215...
This wider 21'x10' format is the full image, complete with the feet that are cropped out of the smaller poster versions due to different aspect ratios.
To get a sense of scale, a 6' tall person would barely fit inside the bottle. Imagine THAT in your living room!
This collage is made up of (12) paper panels that are each 43" wide x 59" tall and rainlapped in Photoshop just like they would have literally been pasted up on plywood backed billboards in the late 1960's and early 70's in order to shed rain water properly. Then 30 to 90 days later the next billboard would be pasted over the top. Every so often, they scrapped a batch off and started the paste-over process all over again. Paper billboards are no longer used.
Compare the other 7Up UnCola billboards and posters by Pat Dypold for common similarities such as rosy cheeks, frequent use of drinking straws, sunburst patterns and a single bottle in the center. She also did the famous "Butterfly & Bottle" although this is still one of my all-time personal favorites from the ad campaign.
www.flickr.com/photos/30559980@N07/8387103448/in/set-7215...
www.flickr.com/photos/30559980@N07/5490054503/in/set-7215...
www.flickr.com/photos/30559980@N07/5508316972/in/set-7215...
www.flickr.com/photos/30559980@N07/6267757557/in/set-7215...
www.flickr.com/photos/30559980@N07/7970862836/in/set-7215...
www.flickr.com/photos/30559980@N07/5708687629/in/set-7215...
www.flickr.com/photos/30559980@N07/5709252888/in/set-7215...
www.flickr.com/photos/30559980@N07/5709253164/in/set-7215...
www.flickr.com/photos/30559980@N07/5708686973/in/set-7215...
One of my favorite features of this illustration is the transparency in the bottle.
There's a water stain at a folded corner in the A1 panel (upper left corner). Like the A1 panels on many of my other billboards, this one also exhibits some acid burn (slight browning) on 25% of A1 where the outside of the tri-folded bundle was in direct contact with the cardboard box for decades. Other than that, it's in fantastic unused condition. The colors are VERY vibrant! Color changes seen from panel to panel are the result of the light meter on my camera being tricked. In reality, the colors match perfectly across the entire 210 s.f.
I still have many more billboard images waiting to be processed from The UnCola ad campaign that ran from 1968 until the mid-1970's so check back later.
www.flickr.com/photos/30559980@N07/sets
This is only the 13th 7Up UnCola billboard image to be processed so far out of about 2 dozen different images in my collection to date. Check back later to see more as they get repaired (if necessary), photographed and photo-collaged together. It takes a while to process thousands of square feet of vintage paper that's almost 5 decades old in my limited spare time. I also have a few duplicates of the more popular billboards.
1971 21'x10' 7Up UnCola "The Light Shining Over The Dark" vintage billboard poster by Pat Dypold #7Upvintage
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
ONE-OF-A-KIND. I've never seen a poster offer making this image available to the general public in any size although I now have 3 different sized versions. No other billboard sized copy of this image has ever surfaced. I didn't even know it existed in a billboard size until this showed up although I should have assumed it.
Design #71229. Refer to the captions below my 2 normal sized posters for more information about this image and the artist:
33"x20" version shows Pat Dypold's signature at the very bottom of the girl's white dress:
www.flickr.com/photos/30559980@N07/8080654597/in/set-7215...
60"x45" version was cropped for subway or bus stop installations:
www.flickr.com/photos/30559980@N07/7160711357/in/set-7215...
This wider 21'x10' format is the full image, complete with the feet that are cropped out of the smaller poster versions due to different aspect ratios.
To get a sense of scale, a 6' tall person would barely fit inside the bottle. Imagine THAT in your living room!
This collage is made up of (12) paper panels that are each 43" wide x 59" tall and rainlapped in Photoshop just like they would have literally been pasted up on plywood backed billboards in the late 1960's and early 70's in order to shed rain water properly. Then 30 to 90 days later the next billboard would be pasted over the top. Every so often, they scrapped a batch off and started the paste-over process all over again. Paper billboards are no longer used.
Compare the other 7Up UnCola billboards and posters by Pat Dypold for common similarities such as rosy cheeks, frequent use of drinking straws, sunburst patterns and a single bottle in the center. She also did the famous "Butterfly & Bottle" although this is still one of my all-time personal favorites from the ad campaign.
www.flickr.com/photos/30559980@N07/8387103448/in/set-7215...
www.flickr.com/photos/30559980@N07/5490054503/in/set-7215...
www.flickr.com/photos/30559980@N07/5508316972/in/set-7215...
www.flickr.com/photos/30559980@N07/6267757557/in/set-7215...
www.flickr.com/photos/30559980@N07/7970862836/in/set-7215...
www.flickr.com/photos/30559980@N07/5708687629/in/set-7215...
www.flickr.com/photos/30559980@N07/5709252888/in/set-7215...
www.flickr.com/photos/30559980@N07/5709253164/in/set-7215...
www.flickr.com/photos/30559980@N07/5708686973/in/set-7215...
One of my favorite features of this illustration is the transparency in the bottle.
There's a water stain at a folded corner in the A1 panel (upper left corner). Like the A1 panels on many of my other billboards, this one also exhibits some acid burn (slight browning) on 25% of A1 where the outside of the tri-folded bundle was in direct contact with the cardboard box for decades. Other than that, it's in fantastic unused condition. The colors are VERY vibrant! Color changes seen from panel to panel are the result of the light meter on my camera being tricked. In reality, the colors match perfectly across the entire 210 s.f.
I still have many more billboard images waiting to be processed from The UnCola ad campaign that ran from 1968 until the mid-1970's so check back later.
www.flickr.com/photos/30559980@N07/sets
This is only the 13th 7Up UnCola billboard image to be processed so far out of about 2 dozen different images in my collection to date. Check back later to see more as they get repaired (if necessary), photographed and photo-collaged together. It takes a while to process thousands of square feet of vintage paper that's almost 5 decades old in my limited spare time. I also have a few duplicates of the more popular billboards.