Audi RSQ - 'I, Robot'
Does it count as a car chase if your car is being chased by Robots?
I think if you are Will Smith in the 2004 movie 'I, Robot', you'd probably say 'Yes!'.
Another masterpiece of Audi product placement, the RSQ driven by a Will Smith in a futuristic world prefigured the launch of the Audi R8 road car by about 2 years. The two vehicles share much in their architectural and stylistic elements. The RSQ, as befits a vehicle of the near future, benefits from technologies such as hands-free driving (hand for a nap), wheels that allow the vehicle to drive other than directly ahead, voice-activated controls and robot-crunching abilities.
Robot crunching abilities?
Unfortunately, Will's near future features robots who have 'forgotten' Asimov's 3-laws of robotics, (i.e. don't hurt people) and are keen to hand out some pain to our action hero. Not that Will really likes robots that much anyway, having been saved by a robot after an automobile accident which chose him ahead of a young girl on the basis of the probability or survival (sounds logical to me - but who am I to say).
Surfice to say that the Audi is somewhat worse for wear after the encounter.
Anyway - back to the car. At this point intime (2004), the most advanced stylistic exercise for a road-going Audi was the first generation Audi TT. The TT was highly admired by the auto design community, and was the darling or urban-trendoids for a few days, but wasn't really in the league of a supercar. Secondly, Audi had started kicking some serious butt in LeMans sportscar racing, and wanted to capitalise on the success (you know, with like, real money). Thirdly, the Audi part of the VW-Audi group was in the midst of purchasing the Lamborghini supercar maker, and was looking for economies of scale for engineering and manufacturing.
The ultimate road-going expression of this exercise was launched as the Audi R8 (capitalising on the name of the LeMans racer), the style was very similar to Will's futuristic RSQ, and the bits underneath were substantially common to the Lamborghini Gallardo. All very clever - but you have to convince the man with the cash, and 'I, Robot' was the ideal tool to do so.
And if you find yourself being chased down by psychotic robots, you need to run and/or fight hard, those robots operate on logic, are very clever, can fight hard and won't stop - kind of like what Audi wants you to think about the 'Brand', though not the psychotic part.
So don't piss off psycho robots.
This lego digital model has been created for Flickr LUGNuts 61st build challenge, - 'The Great Chase' - celebrating vehicles from cinematic car chases and the like. The model features Lego piston vee-engine, four-wheel-drive and independent rear suspension.
Audi RSQ - 'I, Robot'
Does it count as a car chase if your car is being chased by Robots?
I think if you are Will Smith in the 2004 movie 'I, Robot', you'd probably say 'Yes!'.
Another masterpiece of Audi product placement, the RSQ driven by a Will Smith in a futuristic world prefigured the launch of the Audi R8 road car by about 2 years. The two vehicles share much in their architectural and stylistic elements. The RSQ, as befits a vehicle of the near future, benefits from technologies such as hands-free driving (hand for a nap), wheels that allow the vehicle to drive other than directly ahead, voice-activated controls and robot-crunching abilities.
Robot crunching abilities?
Unfortunately, Will's near future features robots who have 'forgotten' Asimov's 3-laws of robotics, (i.e. don't hurt people) and are keen to hand out some pain to our action hero. Not that Will really likes robots that much anyway, having been saved by a robot after an automobile accident which chose him ahead of a young girl on the basis of the probability or survival (sounds logical to me - but who am I to say).
Surfice to say that the Audi is somewhat worse for wear after the encounter.
Anyway - back to the car. At this point intime (2004), the most advanced stylistic exercise for a road-going Audi was the first generation Audi TT. The TT was highly admired by the auto design community, and was the darling or urban-trendoids for a few days, but wasn't really in the league of a supercar. Secondly, Audi had started kicking some serious butt in LeMans sportscar racing, and wanted to capitalise on the success (you know, with like, real money). Thirdly, the Audi part of the VW-Audi group was in the midst of purchasing the Lamborghini supercar maker, and was looking for economies of scale for engineering and manufacturing.
The ultimate road-going expression of this exercise was launched as the Audi R8 (capitalising on the name of the LeMans racer), the style was very similar to Will's futuristic RSQ, and the bits underneath were substantially common to the Lamborghini Gallardo. All very clever - but you have to convince the man with the cash, and 'I, Robot' was the ideal tool to do so.
And if you find yourself being chased down by psychotic robots, you need to run and/or fight hard, those robots operate on logic, are very clever, can fight hard and won't stop - kind of like what Audi wants you to think about the 'Brand', though not the psychotic part.
So don't piss off psycho robots.
This lego digital model has been created for Flickr LUGNuts 61st build challenge, - 'The Great Chase' - celebrating vehicles from cinematic car chases and the like. The model features Lego piston vee-engine, four-wheel-drive and independent rear suspension.