Packard 1948 Standard Eight 4-Door Sedan 120
The Clipper became outdated as the new envelope bodies started appearing, led by Studebaker and Kaiser-Frazer. Although Packard was in good financial condition as the war ended, they had not sold enough cars to pay the cost of tooling for the 1941 design. While most automakers were able to introduce new vehicles for 1948 and 1949, Packard could not until 1951. The company updated cars by adding new sheet metal to the existing body (which added 200 lb (91 kg) of curb weight). Six-cylinder cars were discontinued for the U.S. market, and a convertible was added. These new designs hid their relationship with the Clipper. Even that name was dropped for a while.
The design chosen was a "bathtub" type. While this was considered futuristic during the war and the concept was taken further with the 1949 Nash, and survived for decades in the Saab 92–96 in Europe, the 1948–1950 Packard styling was polarizing. To some, it was sleek and blended classic with modern. Others nicknamed it the "pregnant elephant".
Packard sold 2,000 vehicles in 1948 and a total of 116,000 of the 1949 models. In the early post-WWII years, the demand for new cars was extremely high, and nearly any vehicle would sell. Attempting to maintain strong sales beyond this point would prove more problematic.
Cadillac's new 1948 cars had sleek, aircraft-inspired styling that immediately made Packard's "bathtub" styling seem old-fashioned. Cadillac also debuted a brand-new OHV V8 engine in 1949 whereas Packard's lack of a modern engine became an increasing liability.
Packard outsold Cadillac until circa 1950; most sales were the midrange volume models. During this time, Cadillac was among the earliest US makers to offer an automatic transmission (the Hydramatic in 1941). Packard caught up with the Ultramatic, offered on top models in 1949 and all models from 1950 onward, but its perceived market reputation now had it as a competitor to Buick.
One of the ironies about Packard is their carriage trade customer base, then and now. Packard went broke selling cars to wealthy people. Rich folks drove Packards and after the marque’s demise in the late 1950s, rich folks continued to collect Packards. In particular, the prewar Packards today are among the most valuable classic American cars there are, with restored models easily fetching six and seven figure prices.
Packard 1948 Standard Eight 4-Door Sedan 120
The Clipper became outdated as the new envelope bodies started appearing, led by Studebaker and Kaiser-Frazer. Although Packard was in good financial condition as the war ended, they had not sold enough cars to pay the cost of tooling for the 1941 design. While most automakers were able to introduce new vehicles for 1948 and 1949, Packard could not until 1951. The company updated cars by adding new sheet metal to the existing body (which added 200 lb (91 kg) of curb weight). Six-cylinder cars were discontinued for the U.S. market, and a convertible was added. These new designs hid their relationship with the Clipper. Even that name was dropped for a while.
The design chosen was a "bathtub" type. While this was considered futuristic during the war and the concept was taken further with the 1949 Nash, and survived for decades in the Saab 92–96 in Europe, the 1948–1950 Packard styling was polarizing. To some, it was sleek and blended classic with modern. Others nicknamed it the "pregnant elephant".
Packard sold 2,000 vehicles in 1948 and a total of 116,000 of the 1949 models. In the early post-WWII years, the demand for new cars was extremely high, and nearly any vehicle would sell. Attempting to maintain strong sales beyond this point would prove more problematic.
Cadillac's new 1948 cars had sleek, aircraft-inspired styling that immediately made Packard's "bathtub" styling seem old-fashioned. Cadillac also debuted a brand-new OHV V8 engine in 1949 whereas Packard's lack of a modern engine became an increasing liability.
Packard outsold Cadillac until circa 1950; most sales were the midrange volume models. During this time, Cadillac was among the earliest US makers to offer an automatic transmission (the Hydramatic in 1941). Packard caught up with the Ultramatic, offered on top models in 1949 and all models from 1950 onward, but its perceived market reputation now had it as a competitor to Buick.
One of the ironies about Packard is their carriage trade customer base, then and now. Packard went broke selling cars to wealthy people. Rich folks drove Packards and after the marque’s demise in the late 1950s, rich folks continued to collect Packards. In particular, the prewar Packards today are among the most valuable classic American cars there are, with restored models easily fetching six and seven figure prices.