Ford Focus Active Hatch (C519 - 2018)
The fourth generation Ford Focus (C519) launched in 2018 included a new sub-nameplate 'Active', previously introduced on the 7th generation of Ford Fiesta a year earlier. 'Active' represented a number of engineering and design changes, including a marginally taller ride height, roof bars, lower body black plastic cladding and revised front and rear bumper treatments.
Most changes were relatively insignificant, but represented a stylistic shift to associate the vehicles with the growing 'Crossover' vehicle market segmentation. In the case of the Focus, the 'Active' trim was available on the 5-door hatchback (shown) and the wagon/estate model.
This segmentation will be interesting to observe over the next few years, The natural Crossover version of the Focus is the Escape/Kuga, yet Ford has chosen to create a more offroad-oriented version with the Bronco Sport, and electrified version (a significantly re-engineered version of the platform) with the upcoming Mustang Mach-E. Other marques, such as BMW with the X4, and Mazda with the CX30, are blending the higher-riding Crossover wagon sub-type withe a Coupe/Hatch body style.
Ford Focus Active Hatch (C519 - 2018)
The fourth generation Ford Focus (C519) launched in 2018 included a new sub-nameplate 'Active', previously introduced on the 7th generation of Ford Fiesta a year earlier. 'Active' represented a number of engineering and design changes, including a marginally taller ride height, roof bars, lower body black plastic cladding and revised front and rear bumper treatments.
Most changes were relatively insignificant, but represented a stylistic shift to associate the vehicles with the growing 'Crossover' vehicle market segmentation. In the case of the Focus, the 'Active' trim was available on the 5-door hatchback (shown) and the wagon/estate model.
This segmentation will be interesting to observe over the next few years, The natural Crossover version of the Focus is the Escape/Kuga, yet Ford has chosen to create a more offroad-oriented version with the Bronco Sport, and electrified version (a significantly re-engineered version of the platform) with the upcoming Mustang Mach-E. Other marques, such as BMW with the X4, and Mazda with the CX30, are blending the higher-riding Crossover wagon sub-type withe a Coupe/Hatch body style.