Citroen / DS Automobiles - DS5 (2011)
DS - the two letters which haunt Citroen. The DS of 1955 was arguably the most advanced and beautiful car in the world at launch.
It is true that many of the ingredients had already been tried out before. The car looked like a hovercar, and rode that way too. The DS lived on to 1975, when it still looked futuristic. Its replacement, the CX was also advanced and comfortable, the Wankel rotary engine it was set to debut with was problematic however, and the funding drain of a new car, with an engine that wasn't working properly caused Citroen into bankruptcy and the arms of Peugeot parent PSA.
PSA was keen to stop some of teh madness, and though the y allowed the CX and GS to continue, they closed down the exclusive Maserati-engined SM luxury coupe line early (having been unable to move the car successfully in the US - bizarrely due to the high-variable suspension making the car fall foul of US Headlight laws!). The rest of the Citroen range was rationlised over time to share platforms and mechanical systems with Peugeot, and gradually, the brand lost much of its inventive distinctiveness in the name of cost rationalisation.
Sadly, by the 1990s, Citroen became the 'cost-brand' arm of PSA, selling average cars on cost and a long-revered name rather than style and innovation.
Fortunately, it was seen that this was not going to be a road to success, as the European (and American) markets were now been competitively fought by competent and increasing innovative, quality Japanese and Korean brands, and that to survive, it was in the interest of European marques to provide content that customers valued and would pay for.
Enter the DS.
The brand has now gained greater planning freedom, and is known as DS Automobiles, but at it genesis with the Citroen DS3 (and Citroen C3/C4 derivative) in 2009, the sub-rand intent was to provide vehicles of stylistic distinction and material quality (somewhat like the relaunch of Mini).
The DS5, an EMP2 chassis derivative sat at the top of the range at launch in 2011. The car could be described in many disparate terms that do not do the whole justice. The car rides on a long wheelbase. The car is shaped somewhere between a hatchback, wagon and an MPV. Chrome highlights, including a spear running from the headlamps up to the 2nd A-pillar and a curious beltline liven up the exterior, but the real party trick is the interior.
The car seats are embossed in what is known as 'watchstrap' trim, kind of like a gentleman's 1970s era watchband. The car has three sunroofs. One small one over each front seat, and a large one over the rear row. The car has an aeroplane flight deck control deck with buttons on the roof between the sunroofs that mirror those on the centre console. Luxury is high, with massage seats, sat nav, heated seats and other luxuries.
You will note the miniland fig standing with the car is wearing my trademark navy and white stripe pullover - I definitely have a soft spot for the DS5 - its looks, its luxury and its precipitous depreciation. I periodically temped to pick up a 3-year old car at half of its original price, to cruise around with my butt gently warmed and massaged by the seats.
More info at wikipedia:
This Lego miniland-scale Citroen DS5 has been created for Flickr LUGNuts' 115th Build Challenge, - "The French Connection", - for vehicles with some connection with France.
Citroen / DS Automobiles - DS5 (2011)
DS - the two letters which haunt Citroen. The DS of 1955 was arguably the most advanced and beautiful car in the world at launch.
It is true that many of the ingredients had already been tried out before. The car looked like a hovercar, and rode that way too. The DS lived on to 1975, when it still looked futuristic. Its replacement, the CX was also advanced and comfortable, the Wankel rotary engine it was set to debut with was problematic however, and the funding drain of a new car, with an engine that wasn't working properly caused Citroen into bankruptcy and the arms of Peugeot parent PSA.
PSA was keen to stop some of teh madness, and though the y allowed the CX and GS to continue, they closed down the exclusive Maserati-engined SM luxury coupe line early (having been unable to move the car successfully in the US - bizarrely due to the high-variable suspension making the car fall foul of US Headlight laws!). The rest of the Citroen range was rationlised over time to share platforms and mechanical systems with Peugeot, and gradually, the brand lost much of its inventive distinctiveness in the name of cost rationalisation.
Sadly, by the 1990s, Citroen became the 'cost-brand' arm of PSA, selling average cars on cost and a long-revered name rather than style and innovation.
Fortunately, it was seen that this was not going to be a road to success, as the European (and American) markets were now been competitively fought by competent and increasing innovative, quality Japanese and Korean brands, and that to survive, it was in the interest of European marques to provide content that customers valued and would pay for.
Enter the DS.
The brand has now gained greater planning freedom, and is known as DS Automobiles, but at it genesis with the Citroen DS3 (and Citroen C3/C4 derivative) in 2009, the sub-rand intent was to provide vehicles of stylistic distinction and material quality (somewhat like the relaunch of Mini).
The DS5, an EMP2 chassis derivative sat at the top of the range at launch in 2011. The car could be described in many disparate terms that do not do the whole justice. The car rides on a long wheelbase. The car is shaped somewhere between a hatchback, wagon and an MPV. Chrome highlights, including a spear running from the headlamps up to the 2nd A-pillar and a curious beltline liven up the exterior, but the real party trick is the interior.
The car seats are embossed in what is known as 'watchstrap' trim, kind of like a gentleman's 1970s era watchband. The car has three sunroofs. One small one over each front seat, and a large one over the rear row. The car has an aeroplane flight deck control deck with buttons on the roof between the sunroofs that mirror those on the centre console. Luxury is high, with massage seats, sat nav, heated seats and other luxuries.
You will note the miniland fig standing with the car is wearing my trademark navy and white stripe pullover - I definitely have a soft spot for the DS5 - its looks, its luxury and its precipitous depreciation. I periodically temped to pick up a 3-year old car at half of its original price, to cruise around with my butt gently warmed and massaged by the seats.
More info at wikipedia:
This Lego miniland-scale Citroen DS5 has been created for Flickr LUGNuts' 115th Build Challenge, - "The French Connection", - for vehicles with some connection with France.