Antique Wall Sign - Waterloo
This old building wall sign represents a way of advertising back in the day. The village of Waterloo found this hidden treasure, an antique advertising wall sign, when the building next to it ( the Dempsey Building ) fell into such disrepair that it had to be demolished in 2007. When that building came down, they were surprised to find this wonderful historical treasure which has been hidden for so long. Now, a little bit of history: Apparently Mr. Dempey owned a wholesale and retail business in this building ( 37 Virginia Street ). He decided at the time to take the advertising offer of the Bloch Brothers Tobacco Company to advertise his wines and liquors on this wall along with their Mail Pouch Tobacco and Chew. The tobacco package was designed to look like the old pouches carried by the Pony Express. This sign in one of a few still found in the northeast. In the 1920s they could be found as far east as Ohio and usually in rural areas on barns and along main highways. Waterloo's treasure is one of the few village signs. It was preserved when the Dempsey Building was added in 1896. It is located at the corner of Virginia Street with a little park in front it , in Waterloo,NY
Antique Wall Sign - Waterloo
This old building wall sign represents a way of advertising back in the day. The village of Waterloo found this hidden treasure, an antique advertising wall sign, when the building next to it ( the Dempsey Building ) fell into such disrepair that it had to be demolished in 2007. When that building came down, they were surprised to find this wonderful historical treasure which has been hidden for so long. Now, a little bit of history: Apparently Mr. Dempey owned a wholesale and retail business in this building ( 37 Virginia Street ). He decided at the time to take the advertising offer of the Bloch Brothers Tobacco Company to advertise his wines and liquors on this wall along with their Mail Pouch Tobacco and Chew. The tobacco package was designed to look like the old pouches carried by the Pony Express. This sign in one of a few still found in the northeast. In the 1920s they could be found as far east as Ohio and usually in rural areas on barns and along main highways. Waterloo's treasure is one of the few village signs. It was preserved when the Dempsey Building was added in 1896. It is located at the corner of Virginia Street with a little park in front it , in Waterloo,NY