eBay interface after Netway's work

Can the integration of behavioural science in a project help you to meet precise objectives? This week, I would like to provide an answer to that question using a case study.

 

eBay has numerous tools to help users but had a problem to make them visible, relevant and understandable.

 

eBay has 4 well-defined objectives for the help centre of the site in mind. But those 4 objectives had never been met.

 

More info on www.simplifyinginterfaces.com

Done