Peter K. Levy
David Ogilvy
"Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by."
— David Ogilvy (1911-1999) Confessions of an Advertising Man, chapter 5
Image: [The most recent entry, though certainly not the last, in the medicine show is Airborne and its "created by a school teacher" nonsense] Print advertisement for Listerine, continuing a long tradition of deceptive claims (1958)
This North Eastern Life: Quote of the Day for 2016-03-22
David Ogilvy
"Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by."
— David Ogilvy (1911-1999) Confessions of an Advertising Man, chapter 5
Image: [The most recent entry, though certainly not the last, in the medicine show is Airborne and its "created by a school teacher" nonsense] Print advertisement for Listerine, continuing a long tradition of deceptive claims (1958)
This North Eastern Life: Quote of the Day for 2016-03-22