Thursday - is that a door? Yep, with a story. Thursday Door Day.
This is rich! Until a few years ago, Australian ice-cream manufacturer Peters operated their Peter's Arctic Delicacy factory slap bang in the middle of the inner Brisbane suburb of West End. Details can be found below and in the link. The ice cream was marketed as the health food of the nation until the 70's but thinking about that now, people who over indulged and have since had heart coronary by-pass surgery may well be re-evaluating the part ice creams played in their diet (and that does include me)!
Over the last couple of years, the factory and indeed precinct have gone through a massive rebuild (not always favoured by locals and others) but the core building now includes a Woolworths and many new stores and cafes and art spaces as well as a large new garden area. This particular door and wall hold the intricate plan for the manufacture of this Mickey Mouse ice-cream and advertising from the era.
I note with some sadness though that one of the signs beside the plan (or no doubt blueprint) indicates that for many years, Queensland school children received a free Peter's Ice Cream at Christmas. Oh yeah, well Peter's is still going strong so be warned, I am coming to redeem all seven years of my primary school's free ice creams! Soon! It's catch-up time.
"In December 1928 this reinforced concrete and brick ice cream factory was opened for operation. It cost £100,000 and provided work for hundreds of people. At the time of its opening the new factory was described as "…one of the most efficient ice cream factories in Australia." The company prided itself on the fact that from the time the milk and cream were received into the factory until they reached the consumer, they were not touched by human hands, the whole of the various processes being by means of modern machinery. To cope with the manufacturing of sufficient ice, huge ice tanks were built on the roof.
When the factory was completed, it was fronted by a forecourt reserve and driveway which was later laid out in a formal, award-winning garden. This garden earned Peters the nickname the "garden factory".
Sometime during the 1930s a second factory building was constructed facing Wilson Street. This is an indication of Peters’ growth in the middle decades of the 1900s century. The Peters business continued to expand, offering new services to localities throughout Queensland until, in 1960, it and Pauls Ice Cream and Milk Ltd were merged into Queensland United Foods Industries Ltd."
Thursday - is that a door? Yep, with a story. Thursday Door Day.
This is rich! Until a few years ago, Australian ice-cream manufacturer Peters operated their Peter's Arctic Delicacy factory slap bang in the middle of the inner Brisbane suburb of West End. Details can be found below and in the link. The ice cream was marketed as the health food of the nation until the 70's but thinking about that now, people who over indulged and have since had heart coronary by-pass surgery may well be re-evaluating the part ice creams played in their diet (and that does include me)!
Over the last couple of years, the factory and indeed precinct have gone through a massive rebuild (not always favoured by locals and others) but the core building now includes a Woolworths and many new stores and cafes and art spaces as well as a large new garden area. This particular door and wall hold the intricate plan for the manufacture of this Mickey Mouse ice-cream and advertising from the era.
I note with some sadness though that one of the signs beside the plan (or no doubt blueprint) indicates that for many years, Queensland school children received a free Peter's Ice Cream at Christmas. Oh yeah, well Peter's is still going strong so be warned, I am coming to redeem all seven years of my primary school's free ice creams! Soon! It's catch-up time.
"In December 1928 this reinforced concrete and brick ice cream factory was opened for operation. It cost £100,000 and provided work for hundreds of people. At the time of its opening the new factory was described as "…one of the most efficient ice cream factories in Australia." The company prided itself on the fact that from the time the milk and cream were received into the factory until they reached the consumer, they were not touched by human hands, the whole of the various processes being by means of modern machinery. To cope with the manufacturing of sufficient ice, huge ice tanks were built on the roof.
When the factory was completed, it was fronted by a forecourt reserve and driveway which was later laid out in a formal, award-winning garden. This garden earned Peters the nickname the "garden factory".
Sometime during the 1930s a second factory building was constructed facing Wilson Street. This is an indication of Peters’ growth in the middle decades of the 1900s century. The Peters business continued to expand, offering new services to localities throughout Queensland until, in 1960, it and Pauls Ice Cream and Milk Ltd were merged into Queensland United Foods Industries Ltd."