cmprietz
Intro 2
In his book All Consuming Images, Stuart Ewen proposes that not having an understanding of the techniques of advertising and “image” prevents a critical understanding and prevents the development of a “meaningful personal identity” that is not formed in the marketplace.
Utilizing the familiarity of the physical shopping environment, this design study explores the physicality of interaction. In a place where rhetorics of display and procedure are nearly ubiquitous, a shopper finds herself completely immersed in the experience. Staging of displays construct a certain expression of identity that the shopper is invited to relate to and desire to become. In the design of an exhibition, this thesis investigates the familiarity of interactive behaviors in shopping environments and encourages a female college student to think critically about her fashion shopping behaviors in relation to her own identity.
Intro 2
In his book All Consuming Images, Stuart Ewen proposes that not having an understanding of the techniques of advertising and “image” prevents a critical understanding and prevents the development of a “meaningful personal identity” that is not formed in the marketplace.
Utilizing the familiarity of the physical shopping environment, this design study explores the physicality of interaction. In a place where rhetorics of display and procedure are nearly ubiquitous, a shopper finds herself completely immersed in the experience. Staging of displays construct a certain expression of identity that the shopper is invited to relate to and desire to become. In the design of an exhibition, this thesis investigates the familiarity of interactive behaviors in shopping environments and encourages a female college student to think critically about her fashion shopping behaviors in relation to her own identity.