Shogun PR
But, as IHI had finally learned, a good design is nothing if you can’t sell it, and the PR team was ready this time, garnering a great deal of attention with a truly unforgettable ad campaign, all the more so because IHI chose to air their primary ad outside the normal military business channels. It featured legendary Martian Sokokunst expert-turned-Smashball-phenomenon-turned-model/actress Yoko Reinhart performing a weapons routine in perfect sync with a Shogun frame behind her.
The famous Icarian Heavy Industries "Precison" add. The swords pictured here were forged specifically for the ad, and are not suitable for actual frame combat.
It generated a huge buzz, and, while the stated goal of challenging Valhallan Industries and A. Yates Industrials proved to be overly ambitious, IHI finally had a legitimate hit on their hands, and the Shogun became remembered as the frame that saved the company.
Shogun PR
But, as IHI had finally learned, a good design is nothing if you can’t sell it, and the PR team was ready this time, garnering a great deal of attention with a truly unforgettable ad campaign, all the more so because IHI chose to air their primary ad outside the normal military business channels. It featured legendary Martian Sokokunst expert-turned-Smashball-phenomenon-turned-model/actress Yoko Reinhart performing a weapons routine in perfect sync with a Shogun frame behind her.
The famous Icarian Heavy Industries "Precison" add. The swords pictured here were forged specifically for the ad, and are not suitable for actual frame combat.
It generated a huge buzz, and, while the stated goal of challenging Valhallan Industries and A. Yates Industrials proved to be overly ambitious, IHI finally had a legitimate hit on their hands, and the Shogun became remembered as the frame that saved the company.