Showroom-fresh Edsel
Ford’s hopes for the Edsel’s runaway success were hampered by the cooling off in the US economy in 1958. Besides which, potential buyers were not won over by the design. When word began to spread of the Edsel’s indifferent build quality, sales slumping further. The design’s refresh for the 1960 model year failed to achieve a turnaround, and the marque died after just three years.
Showroom-fresh Edsel
Ford’s hopes for the Edsel’s runaway success were hampered by the cooling off in the US economy in 1958. Besides which, potential buyers were not won over by the design. When word began to spread of the Edsel’s indifferent build quality, sales slumping further. The design’s refresh for the 1960 model year failed to achieve a turnaround, and the marque died after just three years.