The car that saved Chrysler
On the strength of masterminding the original Ford Mustang, Lee Iacocca made the cover of TIME Magazine, rose via Machiavellian corporate scheming to become Number 2 at Ford Motor Company - and then got unceremoniously bundled out by Henry Ford II. Chrysler Corporation, at the time on its beam ends, snapped up Iacocca’s talent. He saved the company. Iacocca’s skills were in marketing rather than engineering. The simply-engineered and cheap-to-produce K-Car was competitively priced and Iacocca himself fronted the TV ads that caught the public’s imagination. In addition to the base Plymouth Reliant model, the car was available in various gussied-up versions. I personally liked the design, which reminded me of a late-model Ford Cortina. This fine example is the first I have seen in several years - classic car enthusiasts have largely shunned the Plymouth Reliant and its K-Car ilk.
The car that saved Chrysler
On the strength of masterminding the original Ford Mustang, Lee Iacocca made the cover of TIME Magazine, rose via Machiavellian corporate scheming to become Number 2 at Ford Motor Company - and then got unceremoniously bundled out by Henry Ford II. Chrysler Corporation, at the time on its beam ends, snapped up Iacocca’s talent. He saved the company. Iacocca’s skills were in marketing rather than engineering. The simply-engineered and cheap-to-produce K-Car was competitively priced and Iacocca himself fronted the TV ads that caught the public’s imagination. In addition to the base Plymouth Reliant model, the car was available in various gussied-up versions. I personally liked the design, which reminded me of a late-model Ford Cortina. This fine example is the first I have seen in several years - classic car enthusiasts have largely shunned the Plymouth Reliant and its K-Car ilk.