Rebeca Méndez
BANANAS! Documentary Poster3
The asterisk is our engine to activate a movement, and, in hindsight, it is perhaps also our saving grace. With the addition of an asterisk to the title we acquire this built-in force to expose the rotten state of affairs behind the delicious bananas. The wholesome banana of modern pop culture, one of the most popular fruits in the western world, is not as innocent as it seems. The pesticides used to grow that golden yellow banana are possibly causing widespread disease, deformity and death among the workers and their families on the plantations in the tropical regions of our planet. The asterisk allows us to question this situation. By adding this universally understood typographic character we acquire a method to reveal unjust circumstances and affect behavior. It has the potential to become a tool to unmask unethical business practices in any industry. That’s the idea and ambition.
BANANAS! Documentary Poster3
The asterisk is our engine to activate a movement, and, in hindsight, it is perhaps also our saving grace. With the addition of an asterisk to the title we acquire this built-in force to expose the rotten state of affairs behind the delicious bananas. The wholesome banana of modern pop culture, one of the most popular fruits in the western world, is not as innocent as it seems. The pesticides used to grow that golden yellow banana are possibly causing widespread disease, deformity and death among the workers and their families on the plantations in the tropical regions of our planet. The asterisk allows us to question this situation. By adding this universally understood typographic character we acquire a method to reveal unjust circumstances and affect behavior. It has the potential to become a tool to unmask unethical business practices in any industry. That’s the idea and ambition.