Old and New Lipton's Diet Iced Tea Jars
I'm always interested in the reasoning behind changes in packaging design. The theme is still yellow and blue with a red "Lipton" logo and a mouthwatering glass of iced tea, but...different. Is it really an improvement, or just change for the sake of change? You decide.
Old on the left, new on the right.
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Uploaded on October 3, 2013
Taken on September 28, 2013
Old and New Lipton's Diet Iced Tea Jars
I'm always interested in the reasoning behind changes in packaging design. The theme is still yellow and blue with a red "Lipton" logo and a mouthwatering glass of iced tea, but...different. Is it really an improvement, or just change for the sake of change? You decide.
Old on the left, new on the right.
1,074
views
0
faves
2
comments
Uploaded on October 3, 2013
Taken on September 28, 2013