andyrainier
Have A Coke
Take a close look at the shape of the Coke Bottle. The bottle’s shape is a guarded trademark for the Coca Cola Company. Anyone, anywhere in the world would know that this is a bottle of Coke, even if they could only see the shape of the bottle, but only a few people know why this is the shape Coca Cola came up with for their bottle.
Unknown to most, the shape of the bottle was one of the first attempts at using subliminal suggestion in print advertising. Even before Movie Theaters flashed pictures on the screen of Coke and popcorn, the Coca Cola Company was using subliminal suggestions in their print adds. Unseen in the picture was a reflection of a sexy women, reflected in the bottle. The curves of the bottle matched the curves of the woman. Even though by today’s standards she wasn’t sexually provocative, by the standards of the late 1940’s and early 1950’s she was. The word “sex” also appeared in the ad, scratched into the base of the bottle. The idea was, your couscous mind did not pick up on these subliminal suggestions, but your subconscious mind did pick up on them and would make you feel a little upset. The cure to feeling upset was to Have A Coke.
Have A Coke
Take a close look at the shape of the Coke Bottle. The bottle’s shape is a guarded trademark for the Coca Cola Company. Anyone, anywhere in the world would know that this is a bottle of Coke, even if they could only see the shape of the bottle, but only a few people know why this is the shape Coca Cola came up with for their bottle.
Unknown to most, the shape of the bottle was one of the first attempts at using subliminal suggestion in print advertising. Even before Movie Theaters flashed pictures on the screen of Coke and popcorn, the Coca Cola Company was using subliminal suggestions in their print adds. Unseen in the picture was a reflection of a sexy women, reflected in the bottle. The curves of the bottle matched the curves of the woman. Even though by today’s standards she wasn’t sexually provocative, by the standards of the late 1940’s and early 1950’s she was. The word “sex” also appeared in the ad, scratched into the base of the bottle. The idea was, your couscous mind did not pick up on these subliminal suggestions, but your subconscious mind did pick up on them and would make you feel a little upset. The cure to feeling upset was to Have A Coke.