Rebel Drive-In Restaurant, Cleveland, TN
Rebel Drive-In Restaurant, 1010 South Lee Highway, Cleveland, Tennessee. The Rebel Drive In Restaurant opened in 1964 (some say earlier) at locations in Cleveland and the Chattanooga area. The original owner of the company named the restaurant chain after his son’s ball team where his son attended school.
In that year, local restaurateur Emary Bryant began managing the Rebel, also known as "The Rebel South" on Highway 11 in Cleveland. In 1966, Bryant purchased the Bears Den on North Ocoee Street, changing its name to "The Rebel North." Some Rebels throughout the region belonged to a group of restaurants named the Chow Now which followed the theme of the 60's drive in era.
The Rebel’s offered inside dining or curb service and were the first in the region to feature the electronic car side ordering system. In those days the curb side customer would phone in an order from a telephone system at the car. The Rebel owners called their popular hamburger the lottaburger and offered a smaller version of the same hamburger called the Chunky Burger. A Double Decker was also featured. Lemon Ice Box pie and homemade Onion Rings were popular food items at the restaurant for years.
The company began offering breakfast in 1964 at the South Lee Highway unit and was probably the first Drive In to offer gravy and biscuits in the Cleveland area. This menu item raised eye brows from other area restaurants as gravy and biscuits were considered a back woods country treat unknown to the public food service trade.
Today the Rebel continues to offer the same curb service or dinning room eating plus the lottaburger and other menu items it started almost 35 years ago.
Rebel Drive-In Restaurant, Cleveland, TN
Rebel Drive-In Restaurant, 1010 South Lee Highway, Cleveland, Tennessee. The Rebel Drive In Restaurant opened in 1964 (some say earlier) at locations in Cleveland and the Chattanooga area. The original owner of the company named the restaurant chain after his son’s ball team where his son attended school.
In that year, local restaurateur Emary Bryant began managing the Rebel, also known as "The Rebel South" on Highway 11 in Cleveland. In 1966, Bryant purchased the Bears Den on North Ocoee Street, changing its name to "The Rebel North." Some Rebels throughout the region belonged to a group of restaurants named the Chow Now which followed the theme of the 60's drive in era.
The Rebel’s offered inside dining or curb service and were the first in the region to feature the electronic car side ordering system. In those days the curb side customer would phone in an order from a telephone system at the car. The Rebel owners called their popular hamburger the lottaburger and offered a smaller version of the same hamburger called the Chunky Burger. A Double Decker was also featured. Lemon Ice Box pie and homemade Onion Rings were popular food items at the restaurant for years.
The company began offering breakfast in 1964 at the South Lee Highway unit and was probably the first Drive In to offer gravy and biscuits in the Cleveland area. This menu item raised eye brows from other area restaurants as gravy and biscuits were considered a back woods country treat unknown to the public food service trade.
Today the Rebel continues to offer the same curb service or dinning room eating plus the lottaburger and other menu items it started almost 35 years ago.