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Yum! Brands Enterprise Collaboration Bathroom marketing

When Yum! Brands launched their enterprise collaboration initiative this was the decal that they placed in their bathrooms. When employees would go wash their hands it would appear as though they were looking into their own online profile. This encouraged them to fill out their real online profiles! The book can be found on Amazon here: www.amazon.com/The-Collaborative-Organization-Strategic-C...

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Uploaded on May 2, 2013
Taken on May 1, 2013