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I won this from Q-Outdoors- Label/ logo close up

Gendered marketing is so tired. Despite the fact that Stanley's logo is a fairy princess teddy bear (with claws and teeth!), they repeatedly use the word MAN in their marketing. What the hell is a "man lunch"?

 

This yuppie lunch box retails for $20, which is a pretty good deal. I say "yuppie," because if you were really using this in an outdoor situation, it is way too heavy, and it is the same color as foliage/ the ground. (I like my gear bright colors so I can find them in my dark pack or on the ground when I'm striking camp.)

www.shopstanley-pmi.com/product/7171

 

There is a marketing video!! The MAN LUNCH LUNCHCASE comes in "Blackhawk," "Camouflage," and "Stormtrooper," colors! I have the camo color.

vimeo.com/21140997

 

From the labels on the "lunchcase":

 

Stanley "Nineteen 13" Lunchcase.

 

EARTH FRIENDLY MAN LUNCH

LUNCHCASE

LIFETIME WARRANTY

 

CRUSHPROOF SHELL

Protects packed lunch.

STAINLESS STEEL CONSTRUCTION

Man up from housewares.

RECYCLED ECYCLE PLASTIC LINER

New life for old plastic.

STREAMLINED DESIGN

Quick cleaning and easy packing.

 

1. RECYCLED

Plastic liner is made with eCycle®, our proprietary mix of recycled plastics containing 100% recycled polypropylene of which 25% is post consumer content.

2. RECYCLABLE

Liner is recyclable where #5 plastics are collected and recycled. For facilities in your area go to www.stanley-pmi.com/ecycle

3. DESIGNED FOR DISASSEMBLY

Plastic liner can be removed from stainless steel shell for recycling.

 

SINCE 1913, we have been delivering superior food and bverage gear for rugged, active life-styles and remain dedicated to this simple promise: BUY STANLEY PRODUCTS, GET QUALITY GEAR BUILT FOR LIFE®

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Uploaded on November 9, 2012
Taken on November 9, 2012