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Munich - Spaten (2)
A somewhat later Spaten beer mat, not much changed except for the typical square design rather than the "spade" shape suggested by the brewery name.
The Spaten brewery was founded in 1397, by a brewer or tavern keeper, not by monks. It changed hands over the centuries. The Spatt family, which owned the brewery in 1622-1704, gave the name, which stuck.
Spaten's rise, like many of Munich's large breweries, rise began in the early 1800s. Hofbräumeister (court brewmaster) Gabriel Sedlmayer took it over in 1807. His family has directed the brewery since then. The G.S. initials in the logo are his.
Spaten means spade or shovel, and the logo has a malt shovel. The logo was designed in 1884, and is basically unchanged since then. Spaten's advertising slogan, "Lass Dir raten, trinke Spaten" (here's good advice, drink Spaten), came in 1924, and is still used.
Munich - Spaten (2)
A somewhat later Spaten beer mat, not much changed except for the typical square design rather than the "spade" shape suggested by the brewery name.
The Spaten brewery was founded in 1397, by a brewer or tavern keeper, not by monks. It changed hands over the centuries. The Spatt family, which owned the brewery in 1622-1704, gave the name, which stuck.
Spaten's rise, like many of Munich's large breweries, rise began in the early 1800s. Hofbräumeister (court brewmaster) Gabriel Sedlmayer took it over in 1807. His family has directed the brewery since then. The G.S. initials in the logo are his.
Spaten means spade or shovel, and the logo has a malt shovel. The logo was designed in 1884, and is basically unchanged since then. Spaten's advertising slogan, "Lass Dir raten, trinke Spaten" (here's good advice, drink Spaten), came in 1924, and is still used.