roger4336
Munich - Spaten (1)
The Spaten brewery was founded in 1397, by a private brewer or tavern keeper, not by monks. It changed hands over the centuries. The Spatt family, which owned the brewery in 1622-1704, gave the name, which stuck.
Spaten's rise, like many of Munich's large breweries, rise began in the early 1800s. Hofbräumeister (court brewmaster) Gabriel Sedlmayer took it over in 1807. His family has directed the brewery since then. The G.S. initials in the logo are his.
Spaten means spade or shovel, and the logo has a malt shovel. This beer mat is in the shape of a spade. The logo was designed in 1884, and is basically unchanged since then. Spaten's advertising slogan, "Lass Dir raten, trinke Spaten" (here's good advice, drink Spaten), came in 1924, and is still used.
Spaten merged with Löwenbräu in 1997. It is now part of the InBev brewery group.
Munich - Spaten (1)
The Spaten brewery was founded in 1397, by a private brewer or tavern keeper, not by monks. It changed hands over the centuries. The Spatt family, which owned the brewery in 1622-1704, gave the name, which stuck.
Spaten's rise, like many of Munich's large breweries, rise began in the early 1800s. Hofbräumeister (court brewmaster) Gabriel Sedlmayer took it over in 1807. His family has directed the brewery since then. The G.S. initials in the logo are his.
Spaten means spade or shovel, and the logo has a malt shovel. This beer mat is in the shape of a spade. The logo was designed in 1884, and is basically unchanged since then. Spaten's advertising slogan, "Lass Dir raten, trinke Spaten" (here's good advice, drink Spaten), came in 1924, and is still used.
Spaten merged with Löwenbräu in 1997. It is now part of the InBev brewery group.