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Schlitz
Joseph Schlitz, a German immigrant, worked for a tavern brewery owned by August Krug. He later married Krug's widow and renamed the company Jos. Schlitz Brewing Co.
Schlitz was the world's largest brewer from around 1900 into the 1950s (apart from the Prohibition years, 1919-1933). It was second behind Anheuser-Busch (Budweiser) for some years afterward. The company changed the formula and brewing method in the 1970s, and sales fell.
Schlitz was "the beer that made Milwaukee famous." Supposedly, this originated after Schlitz donated thousands of barrels of beer after the Chicago Fire of 1871. It also used the slogan, "When you're out of Schlitz, you're out of beer."
Schlitz was brought by Stroh. Stroh was taken over by Pabst, is now the proprietor of many old beer brands. The brewery in Milwaukee has been closed and redeveloped.
The original formula for Schlitz beer was reintroduced in 2008. Surprisingly, the it had been lost. It was reconstructed by old documents and retired brewmasters.
This beer mat has a copyright date to place it in 1968.
Schlitz
Joseph Schlitz, a German immigrant, worked for a tavern brewery owned by August Krug. He later married Krug's widow and renamed the company Jos. Schlitz Brewing Co.
Schlitz was the world's largest brewer from around 1900 into the 1950s (apart from the Prohibition years, 1919-1933). It was second behind Anheuser-Busch (Budweiser) for some years afterward. The company changed the formula and brewing method in the 1970s, and sales fell.
Schlitz was "the beer that made Milwaukee famous." Supposedly, this originated after Schlitz donated thousands of barrels of beer after the Chicago Fire of 1871. It also used the slogan, "When you're out of Schlitz, you're out of beer."
Schlitz was brought by Stroh. Stroh was taken over by Pabst, is now the proprietor of many old beer brands. The brewery in Milwaukee has been closed and redeveloped.
The original formula for Schlitz beer was reintroduced in 2008. Surprisingly, the it had been lost. It was reconstructed by old documents and retired brewmasters.
This beer mat has a copyright date to place it in 1968.