johnny56/ John Walker
J Street
Fresno was 16-years-old when this photograph was taken in 1888, looking north from Ventura on J Street, now Fulton, which was on the edge of town. The grocery store of S. Obradovich is seen at right, with his delivery wagon in front, advertising his business as "Cash Grocers." Also seen in front of the store, is a man with perhaps a small child, in a horse-drawn "sulky" type cart. The store employed a common element in frontier towns, a "false front," a vertical extension of the front of the bulding beyond the roof crestline, giving the modest structures an air of dignity, appearing more immpresive, and creating a more urban atmoshere. Not to mention probably the most important feature, the large area for adverstising the business. In the background are small one-story homes and further back, the brick commercial buidlings along the central downtown corridor.
A tire shop stands at the corner today.
J Street
Fresno was 16-years-old when this photograph was taken in 1888, looking north from Ventura on J Street, now Fulton, which was on the edge of town. The grocery store of S. Obradovich is seen at right, with his delivery wagon in front, advertising his business as "Cash Grocers." Also seen in front of the store, is a man with perhaps a small child, in a horse-drawn "sulky" type cart. The store employed a common element in frontier towns, a "false front," a vertical extension of the front of the bulding beyond the roof crestline, giving the modest structures an air of dignity, appearing more immpresive, and creating a more urban atmoshere. Not to mention probably the most important feature, the large area for adverstising the business. In the background are small one-story homes and further back, the brick commercial buidlings along the central downtown corridor.
A tire shop stands at the corner today.