Scale Drawing of 1950's Time/Temp Display Along Herald Square
A scale rendition of a time and temperature display as mounted at the base of the third floor on the southwest corner of Avenue of the Americas (Sixth Avenue) and West 32nd Street across from Gimbels, in connection with a billboard for Englander mattresses ("The Finest Name in Sleep") as beginning some time in the mid-1950's (1955, according to Artkraft Strauss files in the New York Public Library) and still active as late as 1968 (though it is unknown whether it continued past then). The building housing it - with a luncheonette counter on the ground floor of that corner - has since been replaced by one of those glass-laden towers. As can be seen, the temperature was placed above and the time below, and was of the usual 1950's Time-O-Matic numeral style "J" as seen on the examples of renderings of the clocks atop the 407 Lincoln Road building in Miami Beach, FL. (The dimensions were pretty small - 3" spacing between both columns and rows - thus is pretty small in this example.)
Scale Drawing of 1950's Time/Temp Display Along Herald Square
A scale rendition of a time and temperature display as mounted at the base of the third floor on the southwest corner of Avenue of the Americas (Sixth Avenue) and West 32nd Street across from Gimbels, in connection with a billboard for Englander mattresses ("The Finest Name in Sleep") as beginning some time in the mid-1950's (1955, according to Artkraft Strauss files in the New York Public Library) and still active as late as 1968 (though it is unknown whether it continued past then). The building housing it - with a luncheonette counter on the ground floor of that corner - has since been replaced by one of those glass-laden towers. As can be seen, the temperature was placed above and the time below, and was of the usual 1950's Time-O-Matic numeral style "J" as seen on the examples of renderings of the clocks atop the 407 Lincoln Road building in Miami Beach, FL. (The dimensions were pretty small - 3" spacing between both columns and rows - thus is pretty small in this example.)