spread :: ocala magazine :: your medical files are history

Opening spread for a feature story about a group of doctors putting medical records online. Exciting stuff, right? Really felt a need to inject some drama into this snoozer so my approach was not to focus on the new, but to play on the fear of change and new things. Worked with Djamel E. Ramoul to create this dramatic (Platon inspired) portrait. We made these docs look like rockstars! This is one of the longest headlines I've ever written. Necessary to show the type whole and shredded.

 

:: Comments and/or criticism is welcomed ::

Done