dezahn
chamber_guide
When the Faribault Area Chamber of Commerce and Tourism contacted Mind Expressions about the design of their Visitors Guide it was an exciting design challenge. In meeting with the client we found the guide was to be used in many different applications but also needed to highlight many different categories of businesses and areas of the Faribault community. Our solution to these problems was to simplify everything down and make it really easy for people to find the specific information they were looking for. This meant to have little maps on pages that needed to highlight the historic downtown, lakes and main city streets. Also we thought of highlighting the businesses that would be the biggest draw for tourists. We did this by creating special areas that highlighted business types such as restaurants, hotels and Faribault originals. The result was a very simple guide for tourists to follow, and see the highlights of a place with small town pride and big city opportunities.
chamber_guide
When the Faribault Area Chamber of Commerce and Tourism contacted Mind Expressions about the design of their Visitors Guide it was an exciting design challenge. In meeting with the client we found the guide was to be used in many different applications but also needed to highlight many different categories of businesses and areas of the Faribault community. Our solution to these problems was to simplify everything down and make it really easy for people to find the specific information they were looking for. This meant to have little maps on pages that needed to highlight the historic downtown, lakes and main city streets. Also we thought of highlighting the businesses that would be the biggest draw for tourists. We did this by creating special areas that highlighted business types such as restaurants, hotels and Faribault originals. The result was a very simple guide for tourists to follow, and see the highlights of a place with small town pride and big city opportunities.