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Violet & Blanche - Erasmic Peerless Soap promotional badge (c.1930)

Violet and White also known as the Erasmic Twins, were an iconic advertising emblem for the Erasmic company, a subsidiary of J. Crosfield & Sons Ltd formed in 1889. Around the time this badge was issued, Erasmic manufactured a range of soaps at their factory in Warrington near Liverpool. In 1929 they became a subsidiary of Unilever.

 

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References:

 

www.ilnprints.co.uk/popup_image.php?pID=888&image=0 (1929 advertising poster depicting Violet and White, the Erasmic twins).

 

www.historyworld.co.uk/advert.php?id=259&offset=0&amp... (1935 advert for Violet and White Peerless Erasmic soaps).

 

en.wikipedia.org/wiki/Joseph_Crosfield (Joseph Crosfield & Sons Ltd).

 

www.cementkilns.co.uk/cement_kiln_crosfield.html (About Joseph Crosfield & Sons Ltd of Warrington).

 

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Enamels: 4 (black, flesh-tone, red & light green).

Finish: Gilt.

Material: Brass.

Fixer: Pin.

Size: 1” across x 1” down (about 25mm x 25mm).

Process: Die stamped.

Makers: No maker’s name or mark but the wording set in two lines ERASMIC PEERLESS SOAP / VIOLET & WHITE.

 

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Thank you for reading.

Stuart.

 

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Photo reproduced with kind permission of the seller (turts67).

Sold on eBay 31st August 2011.

Item number 230664474171.

Start price £4.99 and sold for £62 + p&p (7 bids from 5 bidders).

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Uploaded on September 13, 2011