‘It beats….As it sweeps….As it cleans’ - Hoover Company 10 year & 5 year long service badges (1955)
The Hoover Company was founded in Ohio, US in 1908 and opened up a large manufacturing facility in Britain during the 1930’s. In 1919, Hoover coined the slogan ‘It Beats, As It Sweeps, As It Cleans’ (IBAISAIC) that has helped promote sales of its upright vacuum cleaners which continued in production until the early 1980's. This slogan is probably the best remembered of all those used by Hoover throughout its long history.
Unlike standard vacuum cleaners, the Hoover uprights actually vibrated the carpet with a rapidly beating brush that loosened grit which in turn was sucked up by its vacuum action.
These long service badges are made of hallmarked silver and shows the Hoover IBAISAIC trademark.
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References:
www.hoover.co.uk/ (Hoover (UK) website).
homepage.ntlworld.com/paul.linnell/sso/vacuums%20upright.... (Upright vacuum cleaners – including the ‘It beats As it sweeps As it cleans’ Hoover).
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Enamels: 1 (green).
Finish: Gilt (silver gilt).
Material: Sterling .925 silver.
Fixer:
10-year badge: Screw and plate fastener. The plate section is also made of silver being stamped with the Lion symbol.
5-year badge: Rollbar pin.
Size: 3/8” x ½” (9mm x 12mm)
Process: Die stamped.
Maker: 10-year badge hallmarked for Birmingham 1955. Maker’s mark AC CO LD for Alexander Clark & Co. Ltd. Hallmark on 5-year badge is indistinct, but maker's make also looks like Alexander Clark & Co Ltd.
‘It beats….As it sweeps….As it cleans’ - Hoover Company 10 year & 5 year long service badges (1955)
The Hoover Company was founded in Ohio, US in 1908 and opened up a large manufacturing facility in Britain during the 1930’s. In 1919, Hoover coined the slogan ‘It Beats, As It Sweeps, As It Cleans’ (IBAISAIC) that has helped promote sales of its upright vacuum cleaners which continued in production until the early 1980's. This slogan is probably the best remembered of all those used by Hoover throughout its long history.
Unlike standard vacuum cleaners, the Hoover uprights actually vibrated the carpet with a rapidly beating brush that loosened grit which in turn was sucked up by its vacuum action.
These long service badges are made of hallmarked silver and shows the Hoover IBAISAIC trademark.
.
References:
www.hoover.co.uk/ (Hoover (UK) website).
homepage.ntlworld.com/paul.linnell/sso/vacuums%20upright.... (Upright vacuum cleaners – including the ‘It beats As it sweeps As it cleans’ Hoover).
.
Enamels: 1 (green).
Finish: Gilt (silver gilt).
Material: Sterling .925 silver.
Fixer:
10-year badge: Screw and plate fastener. The plate section is also made of silver being stamped with the Lion symbol.
5-year badge: Rollbar pin.
Size: 3/8” x ½” (9mm x 12mm)
Process: Die stamped.
Maker: 10-year badge hallmarked for Birmingham 1955. Maker’s mark AC CO LD for Alexander Clark & Co. Ltd. Hallmark on 5-year badge is indistinct, but maker's make also looks like Alexander Clark & Co Ltd.