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White strawberries, Tokyo, Japan

White strawberries description credit: Garrick Saito, Quora

 

They were created using traditional cross-breeding techniques by Miyoshi Agritech Co. in Yamanashi prefecture, a process which took ten years, according to this article. They are reportedly sold in Japanese supermarkets for around US$6 each (not to be confused with 'each basket').

 

The latest in food trends: the Japanese are going gaga over white strawberries, which have been appearing in a growing number of supermarkets. This rare delicacy is referred to as hatsukoi no kaori in the media and translates to Scent of First Love. The fruit is the brainchild of Miyoshi Agritech Co., which has been developing new varieties of strawberries in the last two decades. Apparently, the insides are also white, but the seeds are red.

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Uploaded on June 2, 2017
Taken on May 19, 2017