Derrick's Stuff
Development
Work from www.thirlwell.org.uk and Behance
This is a personal project to experiment with rebranding a global company.
Samsung Electronics Co, Ltd. has been the world's largest information technology company by revenues since 2009. They have long been a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. In recent years, the company has diversified into consumer electronics and is the world's largest manufacturer of mobile phones.
I have deigned Samsung's new logo to move their branding into the new 'wireless' age of technology. Many branches of their traditional product portfolio rely on internet/WiFi connections (i.e. computers and smart phones). However, as we move forward, other household goods are becoming more intelligent and reliant on WiFi technology. This results in the strengthening human's relationship with the wireless world.
The new logo softens the typeface and a symbol has been added to increase branding versatility. The symbol can be used with typography or autonomously. The merged 'U' and 'N' introduces a unique appearance to formal sans serif type
Development
Work from www.thirlwell.org.uk and Behance
This is a personal project to experiment with rebranding a global company.
Samsung Electronics Co, Ltd. has been the world's largest information technology company by revenues since 2009. They have long been a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. In recent years, the company has diversified into consumer electronics and is the world's largest manufacturer of mobile phones.
I have deigned Samsung's new logo to move their branding into the new 'wireless' age of technology. Many branches of their traditional product portfolio rely on internet/WiFi connections (i.e. computers and smart phones). However, as we move forward, other household goods are becoming more intelligent and reliant on WiFi technology. This results in the strengthening human's relationship with the wireless world.
The new logo softens the typeface and a symbol has been added to increase branding versatility. The symbol can be used with typography or autonomously. The merged 'U' and 'N' introduces a unique appearance to formal sans serif type